Videos have transformed the digital marketing industry. There are a multitude of reasons why videos are popular marketing tools. For instance, videos are generally accessible and easy to understand for most audiences. When it comes to law firm marketing, videos can help explain complex legal subjects to site visitors. In addition, you could potentially increase your website’s visibility by properly utilizing educational and entertaining videos. Read below to learn more about effective video marketing strategies for attorneys.
4 Effective Video Marketing Strategies for Attorneys
- Produce quality videos. Website visitors will judge the quality of your site, including the production quality of your videos. If your site and social media profiles use poorly constructed videos, then visitors may develop a negative opinion of your firm. Visitors could leave your site if something is “off” or lacking value. In the worst-case scenario, poor videos could attract negative attention to your business or firm.
- Deliver a clear message. The basis of your message should be given in the first 30 seconds of the video. If your messaging is delayed, then your viewers will immediately lose interest. Explain why the message is worth a viewer’s time and why the information is useful.
- Put your videos in the right places. Be sure to include a video on your website’s landing pages. By including a video, you are making these pages engaging to potential clients. The longer you have someone on your website, the better. Compelling and helpful videos keep people on your website.
- Use videos on social media. Your social media pages factor into the activity and feedback you receive for your business or law firm. Always post new videos on your Facebook and Twitter profiles to keep your followers engaged. You can also boost your website traffic by sharing videos on your social media profiles.
MediaSmack can help you develop digital marketing strategies that drive traffic to your website and social media profiles. You can learn more about how MediaSmack can help your business’s online footprint by continuing to explore our website. Read our future blog updates by liking us on Facebook.