Guest blogging has become an integral part of any digital marketing plan. If your current strategy does not include posting guest blogs on third-party sites, you are missing out on a highly effective legal marketing tactic. The obvious first question has to be “what is guest blogging?” The process of writing a blog and then,…. Read More
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No matter much we may wish to deny it sometimes, we are living in the age of the online review. A good review can boost your business, while a bad one could cost you calls from prospective clients. That is a lot to hang on tiny cartoon stars; some may even say that reviews are…. Read More
Pay Per Click (PPC) campaigns are a great way to advertise your business digitally. Millions of people have used PPC without realizing that is what they were doing. While some people have heard of pay per click campaigns, many people have no idea what this term means. Following is an explanation of PPC and tips…. Read More
According to a 2019 study by Broadband Search, the number of mobile users surfing websites tripled in the last five years. With considerably more than half of all users reaching websites through a mobile device, it is crucial that websites accommodate—or be responsive to—these users. After all, you only have ten seconds to make a…. Read More
What is Schema? According to psychologists, our collective and preconceived ideas are our schema. In other words, our beliefs, thoughts, and attitudes make up of our schema. And our schema drives our behaviors. Our schemas produce automatic thoughts. These thoughts are rarely altered or changed. As an example, your thoughts, attitudes, and beliefs are what…. Read More