How has Covid changed Digital Marketing?

2021 ADA Website compliance guide to protect your users and yourself. Do you need an ADA compliant website? What is ADA? The 1990 Americans with Disabilities Act (ADA)  is a civil rights law that protects the 57 million Americans with disabilities from discrimination. The law impacts jobs, education, transportation and places open to the generic […]

As soon as you sign up with a new digital marketing team one of the first things you will do is get on a kick-off call. The biggest thing that should come out of this meeting is making sure that both of your objectives are aligned with one another. At MediaSmack, our digital marketing team […]

In May, 2021, we are expecting a major google algorithm update that focuses (as the last few have) on real-world user experience (UX). The ranking factor that will matter most is Google Core Web Vitals. Essentially, what will matter most is how quickly your site can load so that the end user can interact with […]

When it comes to advertising for lawyers or law firms online, there are several options available to your digital marketing team. Many law firms advertising online use a combination of paid advertising, such as pay-per-click (PPC), and organic advertising, such as search engine optimization (SEO). Paid advertising efforts on platforms like Google Ads, Google Local […]

Search engines have focused on the value that websites deliver for some time. A recent initiative from Google called Web Vitals is enhancing that process even further. When websites get optimized to improve UX (user experience) qualities, several benefits occur. Revenues are higher because user-friendly interfaces are more likely to meet a customer’s immediate needs. […]

This past year has been so difficult for many throughout the world in different ways. Some it was in impact on their family, others their job or business eliminated perhaps because it was determined non-essential. But one thing is certain, the Covid pandemic has forever changed the human race and their overall behaviors. As we […]

When you are looking to boost SEO for a law firm, you need to keep budget and competition in mind. You also need to make sure that you target the right keywords and that you have a plan for your backlink profile. Below, I run (quickly) through a few tips on how to boost SEO […]

For the past 12 years, I have been educating small business owners on the value of having a professional online presence. In that time as a digital marketing specialist, I have found one consistent trend to be true.  Too many marketing professionals are selling, instead of educating. The average business owner doesn’t want to understand […]

Our Digital Marketing Company Explains How to Improve Your Click-Through-Rate We know from experience that digital marketing techniques can help a business succeed. Our digital marketing company uses a combination of pay-per-click advertising, search engine optimization (SEO), cutting-edge website design and social media marketing to help our clients succeed. Pay-per-click advertising, also called PPC, is […]

Continuing from last week, I am sharing my journey with becoming a C-Level executive at a creative agency. Starting at the Bottom and Working My Way Up When I first started at Attorneys Online (AOI), my job was to… show up? Again, without a job description or title, I had the freedom to choose what […]

Hard Work, Passion and a Strong Work Ethic Got Me Here As a female business executive and leader in my industry, I feel it is important to empower others by sharing my journey. This path certainly wasn’t in my ten-year plan. In fact, I didn’t even have a plan when I graduated from college more […]

Our SEO Agency in Frisco, TX Explains the Most Effective Tips Search engine optimization (SEO) is essential for any business that markets itself online. Most businesses would have a very difficult time finding new customers or clients without maintaining an online presence. Local SEO is the practice of optimizing your online presence for specific cities, […]

Apple just released one of its biggest privacy changes we have seen in recent years. This change came in the form of the iOS 14.5 and the iPadOS 14 software update. This update will impact the way Facebook can track conversion events from tools like the Facebook pixel. Apple will require apps that engage in […]

How many marketing campaigns for your locksmithing business involve handing out flyers, public speaking and sponsoring events? These are great ways to get your business’ name out there, but your competitors are doing the same things you are. You need to tap into new sources of marketing that your competition may not have caught on […]

More than likely, you have had your marketing team suggest using a call tracking number and you may have been reluctant. Well, I am here to tell you to stop stalling and just approve it. Why? Think about all the ways someone can possibly find your business online. A short list of places may include: […]

Keyword research is one of the most important parts of developing an effective SEO strategy. By selecting and utilizing the correct keywords, you can improve search rankings and organic traffic for your law firm’s website. However, as anyone in the digital marketing business will tell you, there are numerous ways to conduct keyword research. Finding […]

There is no one right answer to the question, “What is a creative agency?” A creative agency can encompass many types of agencies that provide a variety of marketing and/or advertising services. Basically, you can think of a creative agency as any agency that develops some type of creative work or strategy for a business’s […]

Negative reviews are never fun, especially when you have poured your blood, sweat and tears into your business. However, poor customer feedback can also be a learning experience. Instead of letting negative website reviews sour your mood, you could use the feedback as a means to improve how your business communicates with its clients. Although, […]

LinkedIn is considered the leading “professional” social network site among its social peers. As an online network, it provides users with the ability to connect with professionals far and wide. While many attorneys and law firms have secured their place on the network, only a percentage of these professionals leverage the network to benefit their […]

How Do You Decide Which Marketing Company You Should Choose? Finding a legal marketing company that you can trust with your advertising budget can be difficult. Whether this is for the first time or after a not so successful experience with another company. Let’s be honest, it can be scary to take that leap. You […]

Our Online Marketing Firm Explains E-A-T and Trustworthiness Prior blogs discussed why the concept of expertise, authoritativeness and trustworthiness (E-A-T) is so important for certain businesses. If you are a law firm, dentist, health clinic, hospital or any other type of business that helps people make important life decisions, then ignoring E-A-T can only cause […]

For your site to appear trustworthy, there are a few key areas that you need to address. First, your website layout needs to be clean, clear and up-to-date with the current trends. Most importantly, your site should display an SSL certificate. But what is an SSL certificate, and do you need one for your website? […]

While I usually give tips about how to do your own digital marketing better, I’d like to share a success story with you to show you these strategies in action. For example, we have a great client, Jones Bros Pest Control, Inc. It’s a mostly residential pest control service near Sacramento, California. It hired MediaSmack […]

One of the most daunting parts of hiring or switching marketing companies is all the items the agency needs from you in order to get started. Your internet marketing specialists will ask you question after question. Then, suddenly, you are completely overwhelmed. So, I am here to save your day! Here is where you will […]

TL;DR: Cheat sheet for how to start building backlinks for your own website, including a Google sheet that will become your SEO backlink bible for your link building strategies. During my most recent marketing workshop, I gave a beginner’s guide to “what are backlinks” and the importance of consistency in business citations (or business listings […]

Recent blogs discussed the importance of E-A-T, also known as expertise, authoritativeness and trustworthiness. Authoritativeness is an important part of E-A-T and developing an effective SEO strategy. When a business has authoritativeness, it is an accepted “authority” within its industry. People trust that business as a good source of information to help them make important […]

Since 2020 was a (bit of a) dumpster fire, I figure I am going to do right by every tradition and superstition that I can think of going into 2021. In my house, we’re eating black eyed peas, wearing yellow underwear, eating 12 grapes and carrying empty suitcases around the block (thank you to my […]

As this historical year comes to an end, law firms all over the world were forced to pivot during an unexpected pandemic. Coffee offered to new potential clients in a room filled with small talk across the desk quickly changed to meeting for appointments at the click of a mouse. Many lawyers took advantage of […]

Structured data and schema markup: what is it? Why is it so important for SEO? According to the official Google guides: “Structured data is a standardized format for providing information about a page and classifying the page content.” Frankly, that is not helpful. Even I don’t think it’s helpful and I, dear reader, love structured […]

Our blog last month discussed why E-A-T is important for developing an effective SEO strategy. E-A-T stands for expertise, authoritativeness and trustworthiness. For businesses operating a Your Money, Your Life (YMYL site), E-A-T is of critical importance. YMYL sites help people make important financial, health or professional decisions. If you are operating a YMYL site, […]

Last month, our agency gave a Digital Marketing Workshop that acted as a beginner’s guide to online marketing for lawyers and small businesses. One of the things I emphasized was to focus on whitehat link building techniques. Rather than ask you to sit through my workshop (which, incidentally, I am doing again on December 29, […]

Why E-A-T Can Be An Important Factor for SEO Google ranking factors are important for maintaining an effective SEO strategy. However, there are other aspects of how Google interacts with websites that certain businesses cannot afford to ignore. E-A-T (expertise, authoritativeness and trustworthiness) may be essential for maintaining a healthy website that is capable of […]

What is Schema and How Does It Relate to Digital Marketing? According to psychologists, our collective and preconceived ideas are our schema. In other words, our beliefs, thoughts, and attitudes make up of our schema. And our schema drives our behaviors. Our schemas produce automatic thoughts. These thoughts are rarely altered or changed. As an […]

Google Local Services Ads for lawyers is your ticket to the very top of Google’s search results page. When users search for local attorneys in their area, Local Services Ads (LSAs) may be the first thing they see. Below, our digital marketing specialists explain LSAs, how they are different from traditional Google Ads, their benefits […]

MediaSmack CEO Zach Thompson was recently invited to speak on the Love thy Lawyer podcast. Love thy Lawyer is hosted by Alameda County criminal defense attorney Louis J. Goodman. Goodman speaks to “real lawyers about their lives in and out of the practice of law.” Disclaimer: Zach is not a lawyer. Zach is an expert […]

Do you own your own law firm or business? Are you looking for ways to expand your online marketing presence? If so, then staying up-to-date on the latest search engine optimization (SEO) trends is crucial. For example, it is now common practice for people to conduct a voice search to find what they need. In […]

Backlinks are an essential part of creating an effective SEO strategy for your business. These are links on third-party sites that link back to your site. Backlinks are also one of several ways we achieve results for our clients. But, it is important to utilize whitehat link building techniques only (meaning, in short, do not […]

Guest blogging has become an integral part of any digital marketing plan. If your current strategy does not include posting guest blogs on third-party sites, you are missing out on a highly effective legal marketing tactic. The obvious first question has to be “what is guest blogging?” The process of writing a blog and then, […]

No matter much we may wish to deny it sometimes, we are living in the age of the online review. A good review can boost your business, while a bad one could cost you calls from prospective clients. That is a lot to hang on tiny cartoon stars; some may even say that reviews are […]

Pay Per Click (PPC) campaigns are a great way to advertise your business digitally. Millions of people have used PPC without realizing that is what they were doing. While some people have heard of pay per click campaigns, many people have no idea what this term means. Following is an explanation of PPC and tips […]

According to a 2019 study by Broadband Search, the number of mobile users surfing websites tripled in the last five years. With considerably more than half of all users reaching websites through a mobile device, it is crucial that websites accommodate—or be responsive to—these users. After all, you only have ten seconds to make a […]

MediaSmack was again named one of the 50 fastest-growing marketers in the SEO (search engine optimization) industry. MediaSmack was the 22nd fastest-growing company in Austin, Texas. We received this coveted award at the Austin Business Journal’s Fast 50 Gala in late October. Each year, the Austin Business Journal evaluates companies in Austin. It determines which […]

In the digital media world, expectations for the average website’s design and feel can change more quickly than one might realize. Staying on top of current trends in graphic design, ease of use, and mobile accessibility can give any website the edge needed to stand out, which is absolutely vital when so many business niches […]

MediaSmack, an Austin-based legal SEO company, announced that it made the Inc. 5000 list for the second time in a row. Inc., an online publisher targeted at entrepreneurs, included the company on its list for 2019. In 2018, Inc. listed MediaSmack in 299th place on its fastest-growing companies list. MediaSmack has a reputation in the […]

Our creative team was fortunate enough to attend the Digital Summit held in Austin on the first week in June. The Digital Summit is a two-day event where attendees can learn about the best practices, latest trends and strategies from experts in the digital marketing space. We had the option of choosing between 45 digital marketing sessions, […]

MediaSmack is proud to announce that Real Legal Marketing, a Florida-based legal marketing agency, has joined the MediaSmack family. This is the second legal marketing agency MediaSmack has brought under its umbrella in the past 24 months, increasing the company’s employee and client base by over 300%. Based in Austin, Texas and with clients across […]

By Amanda Snowden, Last week, I was able to attend the very first (and, hopefully annual) GalCon conference, sponsored by Girl Attorney, LLC, in Washington, DC. The purpose of the event was to empower female attorneys while also networking and getting CLE credit. Boy, did it ever do so – even to us non-attorneys that […]

Welcome to the future of advertising. At MediaSmack, we are a full-service legal marketing firm that understands the modern consumer. Today’s consumers are going mobile, staying connected, and on their phones- all the time. This constant state of connectivity allows us to provide excellent SEO and digital strategy services so that your firm can make […]

MediaSmack is a full-service legal marketing firm that represents clients throughout the country. We stay current with updates in search technology and use this information together with our strong advertising background to create customized marketing strategies for law firms and legal service providers. As a legal marketing agency, our number one goal is providing clients […]

Videos have transformed the digital marketing industry. There are a multitude of reasons why videos are popular marketing tools. For instance, videos are generally accessible and easy to understand for most audiences. When it comes to law firm marketing, videos can help explain complex legal subjects to site visitors. In addition, you could potentially increase […]

AAJ has its winter conference in Miami quite often, so we feel like we’ve gotten to know South Beach pretty well at this point. While we rarely have time for the beach (though Jen did dip her toes in on this trip), we always make sure to have plenty of time for food. When in South Beach, […]

Search engine optimization (SEO) is crucial for any business with an online footprint. However, SEO is not very well understood by most people, including business owners. For most people without experience in the digital marketing industry, it is difficult to determine what SEO can and cannot accomplish. Consider the following factors when shopping for an […]

MediaSmack is Expanding to the Ford Center at The Star. MediaSmack, a SEO legal marketing company that started in Sacramento and has headquarters in Austin, is pleased to announce a new location. The company is expanding into Frisco, Texas and will be located at the Ford Center at The Star, home to the Dallas Cowboys headquarters. The MediaSmack […]

MediaSmack, an SEO company with offices in Austin and Sacramento, was selected to receive a 2018 Best Sacramento Award in the category of Internet Marketing Service. Each year, the Sacramento Award Program selects local companies who have demonstrated innovative and exceptional marketing techniques to achieve success. The Sacramento Award Program was created to provide recognition […]

MediaSmack CEO Zach Thompson was nominated for a Best CEO Award. Zach Thompson, who has more than a decade of digital marketing experience, expressed immense gratitude for the nomination. When asked about his nomination, Zach said, “It would not have been possible to receive this nomination without my team of dedicated employees, my loving family […]

At MediaSmack we use a combination of SEO, social media marketing, PPC and web design to help firms build an online presence that leaves a lasting impression. Widely known for the unique approach we take with each individual client, we specialize in tackling even the most complex objectives. Overseen by MediaSmack’s founder, Zach Thompson, our […]

The Austin Business Journal recently held its 24th Annual Profiles in Power event. Lucy O’Brien, the Director of SEO at MediaSmack, and Amanda Snowden, the President of MediaSmack, were nominated. The Austin Business Journal recognized 109 inspiring women who are striving to make a difference in Central Texas. Lucy O’Brien and Amanda Snowden made the […]

MediaSmack was featured on Inc.’s fastest-growing companies list for 2018. Inc., a publication that focuses on business news, releases an annual compilation of 5,000 of the fastest-growing privately-held companies in the United States. The prestigious list has included some of the most well-known companies in the world, including Microsoft and Oracle. MediaSmack’s CEO Zach Thompson […]

MediaSmack has been named as one of the Top 50 Fastest Growing Companies in Sacramento by the Sacramento Business Journal. Covering over 17 industries, the Sacramento Business Journal monitors the pulse of the local business community. Every year, the publication releases a list of the Top 50 Fastest Growing Companies in the Sacramento area. To […]

Setting up a new practice? Here’s everything you will need to consider to get your first clients through the door. MediaSmack CEO Zach Thompson appeared at the Texas Bar Leaders Conference in Austin last Friday, where he led a breakout session on the basics of SEO called: Why Google Doesn’t Trust You. Attendees received an […]

MediaSmack are sponsoring a professional photography booth at the American Association of Justice 2018 Annual Convention in Denver this year. Come by to have new headshots taken for your professional use. A high-resolution picture can be used on your website, business cards, social profiles or anywhere else you may want people to see your beautiful […]

MediaSmack, our legal marketing firm based in Austin, Texas, is pleased to announce our new leadership structure! Zach Thompson, co-founder, will be taking the reins as the CEO of the company. Former COO Amanda Snowden has stepped into the role of President of MediaSmack, and we could not be more excited about the company’s new […]

  We are absolutely thrilled to announced that MediaSmack is shifting headquarters! Our legal marketing firm, formerly based in Sacramento, will be taking up residence in the capital of the great state of Texas. Founder and CEO Zach Thompson had this to say about this exciting move: “It’s an exciting announcement. There will always be a […]

We are proud to announce that MediaSmack participated in Google’s Elevator Program! Zach Thompson, co-founder and president, and Lucy O’Brien, director of SEO, participated in the exclusive workshop. Google’s Elevator Program was designed to identify digital marketing companies with a record of success for clients and potential for growth. https://www.newswire.com/news/mediasmack-attends-prestigious-google-elevator-program-20487916

MediaSmack is pleased to announce that we have received a Rose Gold Muse Creative Award in the category of Legal Website Design. We are honored to accept this award for our work designing the website of Gomez Edwards Law Group, LLP, a San Jose family law firm. We developed this site to represent the personalities […]

When any company expands into a big corporation beyond the limits of a “small-office”, they begin to lose the personal touch with their clients and become a numb entity in terms of individual responsiveness. Meet MediaSmack, a digital marketing company specifically handling clients from the legal department, who believe in the motto of “personalized client […]

MediaSmack is excited to announce that we have recently been named a “Top PPC Agency in San Francisco” by Clutch, a B2B market research firm, based in Washington, D.C. MediaSmack was selected as a leader by Clutch in their evaluation of 50 PPC companies based on the quality of work, thought leadership, and types of […]

We at MediaSmack are extremely proud to share that we have received an Honorable Mention at the 2018 AVA Digital Awards. The recognition is for the completely new award category, Legal Website Design. We received recognition for our work on behalf of the The Law Office of Skipton Reynolds LLC. For more information, you can read the […]

MediaSmack is honored to announce that we have received a Gold 2018 AVA Digital Award for Legal SEO Results. This award recognizes of our work for Gomez Edwards Law Group, LLP, a Santa Clara family law firm. The AVA Digital Awards were founded to recognize industry leaders and creative professionals in marketing, advertising and digital communication. You […]

MediaSmack President and co-founder Zach Thompson was recently accepted into the Forbes Agency Council, an invitation-only organization consisting of executives in public relations, media strategy, creative and advertising agencies. Thompson was hand-selected to join the council and work with other successful marketing executives. Recognition of industry leaders is only one goal of the council; the […]

We are pleased to announce that MediaSmack is an Arcturus Winner for the 2017 Vega Digital Awards. MediaSmack was recognized in the Law and Legal Services Website category for our work for the law firm Penrose Chun & Gorman LLP. We also received a gold 2017 Davey Award in acknowledgment of the design of this […]

Sacramento, California, December 7, 2017 (Newswire.com) – ​​We are proud to announce that MediaSmack has received a 2017 Gold Davey Award in the Website category for Law and Legal Services. The award recognizes our work on the website for Santa Cruz law firm Penrose Chun & Gorman LLP. The Davey Awards specifically recognize excellence in small business […]

Congratulations are in order for MediaSmack, a Sacramento-based digital marketing firm, for being recognized as one of the fastest growing companies in Sacramento from 2014 to 2016. Every year the Sacramento Business Journal honors the fastest growing company in the Sacramento area, which includes El Dorado, Placer, and Yolo counties. This year, MediaSmack made it […]