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MediaSmack CEO Zach Thompson Speaks on Love the Lawyer Podcast

MediaSmack CEO Zach Thompson Speaks on Love the Lawyer Podcast

Photo of MediaSmack CEO Zach Thompson

MediaSmack CEO Zach Thompson was recently invited to speak on the Love thy Lawyer podcast. Love thy Lawyer is hosted by Alameda County criminal defense attorney Louis J. Goodman. Goodman speaks to “real lawyers about their lives in and out of the practice of law.” Disclaimer: Zach is not a lawyer. Zach is an expert…. Read More

How Will Voice Search Affect SEO in 2020?

Voice search open on phone

Do you own your own law firm or business? Are you looking for ways to expand your online marketing presence? If so, then staying up-to-date on the latest search engine optimization (SEO) trends is crucial. For example, it is now common practice for people to conduct a voice search to find what they need. In…. Read More

What Is a Backlink?

Learn more about how to develop an effective SEO strategy on our site.

Backlinks are an essential part of creating an effective SEO strategy for your business. These are links on third-party sites that link back to your site. Backlinks are also one of several ways we achieve results for our clients. How Are Backlinks Beneficial for My Law Firm’s Website? Backlinks will only help your website if…. Read More

In Pursuit of Five Stars: How to Get Great Reviews

We explain how you should approach clients for good reviews.

No matter much we may wish to deny it sometimes, we are living in the age of the online review. A good review can boost your business, while a bad one could cost you calls from prospective clients. That is a lot to hang on tiny cartoon stars; some may even say that reviews are…. Read More

Pay Per Click Campaign Management

Photo of a Man Clicking a PPC Icon

Pay Per Click (PPC) campaigns are a great way to advertise your business digitally. Millions of people have used PPC without realizing that is what they were doing. While some people have heard of pay per click campaigns, many people have no idea what this term means. Following is an explanation of PPC and tips…. Read More

Why Your Company Website Should Be Responsive

Responsive design and web devices

According to a 2019 study by Broadband Search, the number of mobile users surfing websites tripled in the last five years. With considerably more than half of all users reaching websites through a mobile device, it is crucial that websites accommodate—or be responsive to—these users. After all, you only have ten seconds to make a…. Read More

Schema Markup Can Help Your SEO

Photo of schema markup

What is Schema? According to psychologists, our collective and preconceived ideas are our schema. In other words, our beliefs, thoughts, and attitudes make up of our schema. And our schema drives our behaviors. Our schemas produce automatic thoughts. These thoughts are rarely altered or changed. As an example, your thoughts, attitudes, and beliefs are what…. Read More

MediaSmack Becomes 22nd Fastest Growing Company in Austin

Photo of Austin fast 50 awards

MediaSmack was again named one of the 50 fastest-growing marketers in the SEO (search engine optimization) industry. MediaSmack was the 22nd fastest-growing company in Austin, Texas. We received this coveted award at the Austin Business Journal’s Fast 50 Gala in late October. Each year, the Austin Business Journal evaluates companies in Austin. It determines which…. Read More

The Benefits of Call Tracking

The Benefits of Call Tracking

Call tracking is the process of determining how callers find your business. Call tracking data can help determine how successful a particular advertising campaign is. It is also used to optimize future advertising initiatives. How Long Has Call Tracking Been Around? Although used in a much different form, call tracking has existed almost since the…. Read More