Call tracking is the process of determining how callers find your business. Call tracking data can help determine how successful a particular advertising campaign is. It is also used to optimize future advertising initiatives. How Long Has Call Tracking Been Around? Although used in a much different form, call tracking has existed almost since the…. Read More
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Keyword research is one of the most important parts of developing an effective SEO strategy. By selecting and utilizing the correct keywords, we help improve search rankings and organic traffic for our clients. However, as anyone in the digital marketing business will tell you, there are numerous ways to conduct keyword research. Conducting Effective Keyword…. Read More
Setting up a new practice? Here’s everything you will need to consider to get your first clients through the door. MediaSmack CEO Zach Thompson appeared at the Texas Bar Leaders Conference in Austin last Friday, where he led a breakout session on the basics of SEO called: Why Google Doesn’t Trust You. Attendees received an…. Read More
Structured data and schema markup: what is it? Why is it so important for SEO? According to the official Google guides: “Structured data is a standardized format for providing information about a page and classifying the page content.” Frankly, that is not helpful. Even I don’t think it’s helpful and I, dear reader, love structured…. Read More
Search Engine Optimization (SEO) has become a huge factor in determining whether a website is successfully reaching its target market. Therefore, it is crucial that businesses understand how to make their websites as SEO friendly as possible. The first step to doing that is to learn what makes a website SEO friendly and figuring out…. Read More