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Category Archives: SEO

How Will Voice Search Affect SEO in 2020?

Our online marketing experts can help improve your company website’s ranking in Google by improving your social media marketing and SEO.

How Will Voice Search Affect SEO in 2020?

Voice search open on phone

Do you own your own law firm or business? Are you looking for ways to expand your online marketing presence? If so, then staying up-to-date on the latest search engine optimization (SEO) trends is crucial. For example, it is now common practice for people to conduct a voice search to find what they need. In…. Read More

Why Your Company Website Should Be Responsive

Responsive design and web devices

According to a 2019 study by Broadband Search, the number of mobile users surfing websites tripled in the last five years. With considerably more than half of all users reaching websites through a mobile device, it is crucial that websites accommodate—or be responsive to—these users. After all, you only have ten seconds to make a…. Read More

The Benefits of Call Tracking

The Benefits of Call Tracking

Call tracking is the process of determining how callers find your business. Call tracking data can help determine how successful a particular advertising campaign is. It is also used to optimize future advertising initiatives. How Long Has Call Tracking Been Around? Although used in a much different form, call tracking has existed almost since the…. Read More

How Do We Find Trending Keywords for Our Clients?

Conducting Effective Keyword Research Strategies

Keyword research is one of the most important parts of developing an effective SEO strategy. By selecting and utilizing the correct keywords, we help improve search rankings and organic traffic for our clients. However, as anyone in the digital marketing business will tell you, there are numerous ways to conduct keyword research. Conducting Effective Keyword…. Read More

Marketing 101 for New Lawyers

Setting up a new practice? Here’s everything you will need to consider to get your first clients through the door. MediaSmack CEO Zach Thompson appeared at the Texas Bar Leaders Conference in Austin last Friday, where he led a breakout session on the basics of SEO called: Why Google Doesn’t Trust You. Attendees received an…. Read More

What Is Schema Markup and Why Should I Care?

Closeup SEO Concept on Landing Page of Mobile Computer Screen in Modern Conference Hall. Toned Image with Selective Focus. 3D Rendering.

Structured data and schema markup: what is it? Why is it so important for SEO? According to the official Google guides: “Structured data is a standardized format for providing information about a page and classifying the page content.” Frankly, that is not helpful. Even I don’t think it’s helpful and I, dear reader, love structured…. Read More