Do you own your own law firm or business? Are you looking for ways to expand your online marketing presence? If so, then staying up-to-date on the latest search engine optimization (SEO) trends is crucial.
For example, it is now common practice for people to conduct a voice search to find what they need. In fact, the recent COVID-19 outbreak has resulted in people becoming more dependent on voice technology. People have adopted artificial intelligence programs like Siri, Alexa and Google Assistant into their daily lives.
Because of this, businesses should understand the impact that voice search will have on their digital marketing campaigns. Here are several ways that voice search will affect SEO in 2020.
More Search Queries Use Long-Tail Keywords
Before voice search became popular, the majority of search queries involved small phrases. Content revolved around including these phrases in as many places as possible, often sacrificing quality.
However, when conducting a voice search, people often speak as if they are talking to another human being. They typically ask long-form questions that include the words how, why, what, best and where.
In response to this, businesses should incorporate more long-tail keywords within their content. Additionally, this content should contain more natural and conversational language.
Semantic search refers to the ability of a search engine to determine the intent behind a user’s query. To do this, search engines consider a variety of factors. These factors include user search history, global search history, the location of the user and keyword spelling variations.
Since natural language is used when conducting voice searches, search engines have an easier time determining the intent of a query. Further, search engines recognize that people conducting voice searches want information fast. Due to this, high-ranking content pages more frequently provide answers to search queries at the beginning of the text.
When you conduct a search on Google, your geographic location will determine the results you see. For example, if you live in Los Angeles and search for “divorce lawyer,” then you will find a list of Los Angeles law firms that handle divorce cases.
Voice technology has increased the significance of optimizing for local search. In 2019, research shows that 58 percent of consumers used voice search to find local businesses. As a business owner, there are several ways that you can incorporate voice search for SEO into your marketing strategy.
First, you could add a frequently asked questions page to your company’s website. Many people in your geographic location may ask a similar question when conducting a voice search on Google. This is a great way to attract site visitors looking for your specific services.
You should also incorporate the phrase “near me” into your content as often as possible. Google reports that “near me” searches have gone up over 500 percent over the last several years. Many of these searches are made through voice technology. When optimizing your content for voice search, aim to include phrases that consumers consistently use when searching for businesses or products.
Are you looking to optimize your business for voice search SEO? At MediaSmack, our digital marketing team can help you accomplish this goal. We stay up-to-date on the latest SEO trends and marketing strategies. Our expertise can help give your law firm or business the advantage over your competitors. Give us a call today at (888) 530-2935 to schedule a free consultation. You can also send us a message through our confidential contact form. Based in Frisco, Texas, we work with clients nationwide.