Marketing 101 for New Lawyers
Setting up a new practice? Here’s everything you will need to consider to get your first clients through the door.
MediaSmack CEO Zach Thompson appeared at the Texas Bar Leaders Conference in Austin last Friday, where he led a breakout session on the basics of SEO called: Why Google Doesn’t Trust You. Attendees received an email containing a beginner’s guide to legal marketing. Below is an excerpt from that packet. If you would like the full guide, then please contact us to request your free copy.
So you’re striking out on your own, opening a new practice under your name. It’s an exciting time, whether you’ve just graduated from law school or have some solid years of experience as an associate at another firm under your belt.
You’ve already got your business plan together. Maybe you’ve scoped out the perfect office space or are thinking of working out of your home office for a while. Maybe you’ve even started networking and getting your name out there by word of mouth.
However, what you may not have considered is your online presence. Without a website and a solid foothold online, you are missing out on a big section of potential clients.
Online marketing is especially important for new law firms – your website is your business card on the web. It’s where your potential clients and referral sources will go to get an idea of who you are and what you do.
It’s not just enough to have a website, though, you also need people to be able to find that website when they need a lawyer. So, even setting up a basic site can quickly turn into a time-consuming chore that can eat into your billable hours.
To demystify the process of establishing the online presence of your new law firm, make sure to consider these items:
- Firm Name
- Google Business Listing (Plus Yelp)
- Social Media Accounts
- Analytics Tracking Codes
- Maybe Pay Per Click (PPC)
These Are Just the Basics. Consider a Marketing Company to Make Your Firm Shine.
You tell prospective clients not to handle a lawsuit without a law firm; why would you try to handle a marketing campaign without a marketing firm?
Professional marketers can handle most of the above tasks on your behalf so that you can concentrate on getting and winning cases. For a new law firm, a marketing agency is an investment that can pay for itself by bringing in online leads the right way – through organic and paid search.