My (Professional) New Year’s Resolutions
Since 2020 was a (bit of a) dumpster fire, I figure I am going to do right by every tradition and superstition that I can think of going into 2021. In my house, we’re eating black eyed peas, wearing yellow underwear, eating 12 grapes and carrying empty suitcases around the block (thank you to my GirlsLoveTravel Facebook group for the suggestions). Also, that includes creating my New Year’s Resolutions. So, as the President of MediaSmack, I am listing below the plans that I have for the coming year, professionally speaking. Maybe having it published for the world will hold me more accountable to accomplishing these goals. Maybe? Hopefully? So, without further ado, here’s my plan:
- Carve out weekly time to look at MediaSmack’s marketing plan and goals.
You know the saying “the cobbler’s children go barefoot”? Well, unfortunately, I’ve let the same thing happen to us. As an advertising agency, primarily for law firms, I get so caught up in focusing on my client’s digital marketing needs that I forget to look internally at what we need to do. So, I am putting an hour a week to look at our Google Search Console and Google Analytics accounts, do some basic keyword research, check placement of important keyword phrases in the SERPs and nudge my team to work on projects. Surely, even just 52 hours can keep us on track.
- Think more about how we can find and retain top talent.
I am very proud of the longevity that MediaSmack employees have with our company. Several of our team members worked with me previously for 5 years or more at Attorneys Online before MediaSmack bought it out. But, we’re looking to expand our team in 2021 and I really want to make sure that we’re finding the best additions to our team, which will maybe/possibly/probably include interns to nurture and nudge into the real world. Plus, we’re getting health insurance, which has been a huge priority of mine and I am so, so, so excited!
- Set (better) agendas for my meetings.
Don’t you just hate meetings that could have been an email? Or walking into a meeting with no idea what it’s about? I know I cannot be the only one. But, I do call a lot of meetings. To show everyone how much I value their time and that I know they’re busy, I am going to work on creating better agendas so that people know what they’re walking into and we can stay on topic. I’m all for the chit chat before and after – but, if you’re busy and want to get in and out, let’s do this!
- Blog more.
Surprising absolutely no one, I love to talk, and I love to teach. So, why do I not blog more? Well, there’s the fear that no one will read it for one. Or that my thoughts really aren’t as important as I think they are. But, maybe I can teach you a thing or two about marketing or SEO? If I teach one person one thing, I will check that box and say it was worth it. (So, if you’re reading this, can you please let me know?)
- Learn more about accounting (i.e., QuickBooks).
I don’t want to get overzealous here. Afterall, I took the two required accounting classes in college. Plus, I am an excel wizard (like, for real, I won competitions in high school, nerd alert!). But, trying to look at our P&Ls or our aging report is less fun than plucking my eyebrows – mostly because I have to Google how to do every step. So, after 15 years as a business professional and marketing expert, it’s time that I learn how to read this data.
Looking over my five goals, I feel pretty good about my New Year’s Resolutions. Number 5 is a little overwhelming, so I am going to save that for next quarter. But, I am seriously ready to jump into 2021. Here we go!