Digital Marketing for Law Firms and Businesses

Building Custom Marketing Solutions for Local and Nationwide Law Firms

The number of people who go online every day continues to increase. This means that your business’s success weighs heavily on your online visibility. If your goal is to elevate your online presence to dominate your market, you need a strategic partner with the knowledge and resources to manage a comprehensive digital marketing campaign. MediaSmack is your best partner. In fact, we’re also a Google Partner, too.

We are recognized for our work in digital marketing for law firms and businesses across the United States. As your service provider, our objective is to deliver new business, attain excellent results and deliver a strong return on investment for our clients.

What We Do

Digital Marketing

SEO

SEO (Search Engine Optimization) focuses on increasing the quality and quantity of traffic from organic search results. While paid advertising and social media can generate valuable traffic to your website, generally, a majority of online traffic is driven by organic search. We partner with our clients to manage national and local SEO campaigns.

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Local SEO

The majority of consumers use search engines to find local businesses and information. Local SEO (Search Engine Optimization) helps firms and businesses expand their local online presence for their geographic service area(s). MediaSmack implements onsite and offsite local SEO strategies to help clients achieve their digital marketing goals.

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Blog Marketing

Did you know that 70 percent of people prefer learning about a company through articles rather than ads? That is an important fact if you are a small business or law firm looking to make an impression online. It means that blogging is one of the most powerful tools you can use when it comes to internet marketing. Here at MediaSmack, we can provide you with that tool.

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Content Marketing

Content strategy plays an important role in building an effective online presence. Our content writers and strategists understand the impact of delivering relevant, useful and quality content to match the user’s query. The content strategy we develop for each client is informed by the campaign’s unique marketing objectives, target audience, keyword research and user intent.

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Pay-Per-Click

Pay-per-click (PPC) is a form of online advertising that allows advertisers to place ads on the search engine results page and/or other places to target your audience. Search, display, social media and video ads are all important types of ads to consider to reach more leads for your firm. Have you seen Google ads for lawyers or other businesses? This is how many businesses increase their online visibility.

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Google Local Services Ads

Google Local Services Ads (LSAs) is an ad offering from Google that allows advertisers to place ads at the very top of the search engine results page. Unlike traditional pay-per-click (PPC) campaigns, with LSAs, you pay per lead. If a lead is not valid or a good match for your business, we can dispute it to get your money back. Incorporate it into your digital marketing strategy today.

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Social Media Marketing

Social media marketing (SMM) is a powerful way for law firms, big and small, to connect with their audience. People interact with brands through social media platforms like Facebook, Twitter and Instagram every day. At MediaSmack, our strategists leverage this marketing channel to drive traffic to your website and build your brand’s identity.

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Video Advertising

Video advertising allows law firms and businesses to connect with a broad audience, speak as an authority and build trust with potential clients. MediaSmack helps firms plan, produce, edit and optimize videos for a variety of platforms, including onsite, Facebook, YouTube and Google Display Ads.

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Conversion Rate Optimization

Conversion rate optimization, or CRO, is the process of increasing the percentage of users that take a desired action on the website. A successful CRO strategy involves website analysis, iterative testing, and creating a tailored and valuable experience in each stage of the user’s journey.

Call Tracking

Call tracking provides your organization with comprehensive reporting. Providing you with visibility into your calls and conversions, it enables your team to accurately measure the effectiveness of your digital marketing. Additionally, with the call recording feature enabled, you can also take advantage of valuable feedback to improve customer experience.

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Website Services

Design & Development

Your website’s design should focus on your audience to elevate your brand’s online presence. A well-designed website will consider important aspects such as responsive design, user experience (UX), speed optimization and website management.

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Responsive Website Design

Responsive design is an increasingly important component of any website development today. A website with a responsive design will adjust to any device - whether it be mobile, tablet or desktop - to best display its content for visitors.

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User Experience (UX)

User experience (UX), as it relates to digital marketing, encompasses all aspects of a user’s interaction with a brand online. When we provide a good user experience to our client’s site, we do more than just provide the users with the content they want.

Speed Optimization

Website speed optimization should be a focus for any digital marketing campaign. Fast page load speed amplifies visitor engagement and retention. Site speed is also one of the signals used by Google’s algorithm to rank pages.

Website Management

Website management involves continuous analysis and development of a website to ensure optimal performance. This includes updates, backups, website security and website support.

Account Management

Account Manager (AM)

At MediaSmack, your firm is designated a liaison. We know you're busy - that is why we’ve given you one person to go to for any and all of your questions. Your designated account manager manages all of the details of your account and is prompt to respond to your firm’s needs.

Strategic Planning

Strategic planning at MediaSmack is the organizational management that focuses our interdisciplinary team’s energy and resources to work toward your marketing objectives. As your strategic partner, we will set goals and collaborate with your firm to execute marketing plans.

Quality Assurance

Quality assurance at MediaSmack is about delivering quality content, design, strategy and service to our clients. This service touches several aspects of your digital marketing strategy. Our team delivers quality, which means that you make a great first impression and build authority for your services.

A Custom Solution for Your Digital Marketing Goals

The reality is that your business or law firm may not need every service we offer to reach your marketing objectives. We firmly believe that a winning marketing strategy is one that is customized to your specific marketing needs. That’s why you will not find pricing packages listed on our website. Instead, we offer a custom solution and a designated account manager to help you navigate the strategy.

The success you have with your online marketing begins with an in-depth analysis of your existing marketing strategy. Getting started is easy. We offer a free site audit for any law firm or business interested in improving its online visibility.

What’s the MediaSmack Difference?

MediaSmack has a unique ability to deliver powerful digital marketing for law firms and growth-focused businesses. When it comes to digital marketing services, we are as committed to your success as you are. Our interdisciplinary team is constantly innovating and pushing boundaries to improve experience and performance.

Our boutique-sized agency successfully manages digital marketing for law firms and businesses across the country.

Request a Free SEO Audit

We offer a free site audit for law firms or businesses interested in improving their online visibility. Request yours today.