Blog Marketing

Does Your Company Blog?

Choosing Our Blog Writing Services Will Grow Your Online Presence

Did you know that 70 percent of people prefer learning about a company through articles rather than ads? That is an important fact if you are a small business or law firm looking to make an impression online. It means that blogging is one of the most powerful tools you can use when it comes to internet marketing. Here at MediaSmack, we can provide you with that tool.

Our award-winning optimization and SEO services help firms all across the nation. Our business and legal blog writing services are a key component to this success. We use effective SEO services to build a blog that will help your business grow.

Why Does My Website Need a Blog?

When it comes to creating an effective SEO strategy, content should be a top priority. However, developing content can be time-consuming, hard work. An effective blog marketing strategy can help you develop the relevant content you need in a timely fashion while also making your site more attractive to search engines.

Blogs help build trust between you and your clients while also proving how much you know about what you do. In addition, content provides the keywords and information that help your website rank higher in search engines. How do we know blogs are effective at bringing in more potential customers and improving your rankings? Take a look at the numbers.

In a study from Hubspot, companies that blogged had 434 percent more indexed pages. The more indexed pages your site has, the more information you site has to offer search engine users. This will help your rankings increase. Furthermore, companies that blogged also had 97 percent more inbound links and 55 percent more visitors. That means more people were referencing the blogs on those sites, which added to their trustworthiness. This trust also brought more visitors to these sites, creating more opportunities to capture leads. This makes blogging an essential component to the success of your company’s SEO strategy.

If your website has a blog, you can produce regular posts that are shorter than both content pages and landing pages. Since they are dated, these blogs often do not require informational updates either. This will decrease the amount of time you spend maintaining and generating content. You can also utilize blog articles to showcase your expertise and explain the products or services you offer. This will help you connect to potential clients while also providing the raw materials search engines feed on.

What Is E-A-T and How Do Blogs Help Build It?

To appear on the first page of search results, websites must contain information that is useful and relevant to search engine users. But how does Google know when a piece of content meets these criteria? That’s where E-A-T comes in.

E-A-T stands for expertise, authoritativeness and trustworthiness. It is not a direct factor in Google’s rankings, according to Google’s Quality Rater Guidelines. However, websites that lack E-A-T tend to suffer when Google updates its algorithm. This is particularly true for Your Money, Your Life (YMYL) websites. These sites sell products or services that can impact consumer health, financial stability or happiness. So, if you have a business or professional website, like a lawyer or a roofing company, it is important to show that you have more expertise, authority and trustworthiness than your competitors. Blogs can help with that.

A well-written blog can inform readers about subjects with which they are unfamiliar. These articles position you as an authority on the topic while the depth of the information you provide can prove your expertise. The more articles you release with useful information, the more you become a trusted source of information to potential clients and Google.

How Can Guest Blogging Help My Business Grow?

Want to further expand the authority of your business or law firm? Try guest blogging. Guest blogging is when you post your blog on another person’s website. You are then a published author. This can then bolster your online marketing, which in turn enhances your:

At MediaSmack, our agency has a network of guest blogging sites looking for interesting material to publish. We can offer this resource as a part of a custom internet marketing plan developed just for your business.

What Is MediaSmack’s Blog Writing Process?

Our dedicated SEO strategists work with our clients to ensure the voice, style and strategy of each blog aligns with their marketing objectives. This process includes:

  • Writing sample blogs to find your company’s voice.
  • Producing blog content on a regular schedule.
  • Researching new topics based on current trends. (Have a topic you would like us to write about instead? Send it to us and we will research it and write a blog based on what we find.)
  • Researching keywords to find out what is trending now and what will likely trend in the near future.
  • Optimizing each blog and monitoring its SEO performance.
  • Editing.
  • Sending a draft to you for approval.

Our writers have years of experience writing for attorneys and other businesses. They provide high-quality writing focused on engaging with your potential clients. After writing each blog, we will send a draft to you for any final edits before posting. This allows you to check that our material is on point and consistent with your brand.

Have More Questions About Our Business and Legal Blog Writing Services? Call Today

Websites need informative, yet reader-friendly content that is up-to-date and posted regularly. Remember, consumers prefer to learn about companies through content rather than regular ads. This means your blog is a critical component of your digital marketing. Rely on the blog writing services from our Frisco SEO company.

MediaSmack is a search engine marketing firm like no other. Our internet marketing team works with firms nationwide, improving their digital marketing with quality customer care. Find out what we can do for your law firm or business by calling (888) 530-2935 or filling out our online contact form. We can set up a free SEO audit and evaluate how we can create a custom solution for your marketing needs.

What We Do

Digital Marketing

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SEO (Search Engine Optimization) focuses on increasing the quality and quantity of traffic from organic search results. While paid advertising and social media can generate valuable traffic to your website, generally, a majority of online traffic is driven by organic search. We partner with our clients to manage national and local SEO campaigns.
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Local SEO
The majority of consumers use search engines to find local businesses and information. Local SEO (Search Engine Optimization) helps firms and businesses expand their local online presence for their geographic service area(s). MediaSmack implements onsite and offsite local SEO strategies to help clients achieve their digital marketing goals.
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Blog Marketing
Did you know that 70 percent of people prefer learning about a company through articles rather than ads? That is an important fact if you are a small business or law firm looking to make an impression online. It means that blogging is one of the most powerful tools you can use when it comes to internet marketing. Here at MediaSmack, we can provide you with that tool.
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Content Marketing
Content strategy plays an important role in building an effective online presence. Our content writers and strategists understand the impact of delivering relevant, useful and quality content to match the user’s query. The content strategy we develop for each client is informed by the campaign’s unique marketing objectives, target audience, keyword research and user intent.
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Pay-per-click (PPC) is a form of online advertising that allows advertisers to place ads on the search engine results page and/or other places to target your audience. Search, display, social media and video ads are all important types of ads to consider to reach more leads for your firm. Have you seen Google ads for lawyers or other businesses? This is how many businesses increase their online visibility.
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Google Local Services Ads
Google Local Services Ads (LSAs) is an ad offering from Google that allows advertisers to place ads at the very top of the search engine results page. Unlike traditional pay-per-click (PPC) campaigns, with LSAs, you pay per lead. If a lead is not valid or a good match for your business, we can dispute it to get your money back. Incorporate it into your digital marketing strategy today.
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Social Media Marketing
Social media marketing (SMM) is a powerful way for law firms, big and small, to connect with their audience. People interact with brands through social media platforms like Facebook, Twitter and Instagram every day. At MediaSmack, our strategists leverage this marketing channel to drive traffic to your website and build your brand’s identity.
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Video Advertising
Video advertising allows law firms and businesses to connect with a broad audience, speak as an authority and build trust with potential clients. MediaSmack helps firms plan, produce, edit and optimize videos for a variety of platforms, including onsite, Facebook, YouTube and Google Display Ads.
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Conversion Rate Optimization
Conversion rate optimization, or CRO, is the process of increasing the percentage of users that take a desired action on the website. A successful CRO strategy involves website analysis, iterative testing, and creating a tailored and valuable experience in each stage of the user’s journey.
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Call Tracking
Call tracking provides your organization with comprehensive reporting. Providing you with visibility into your calls and conversions, it enables your team to accurately measure the effectiveness of your digital marketing. Additionally, with the call recording feature enabled, you can also take advantage of valuable feedback to improve customer experience.

Website Services

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Design & Development
Your website’s design should focus on your audience to elevate your brand’s online presence. A well-designed website will consider important aspects such as responsive design, user experience (UX), speed optimization and website management.
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Responsive Website Design
Responsive design is an increasingly important component of any website development today. A website with a responsive design will adjust to any device - whether it be mobile, tablet or desktop - to best display its content for visitors.
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User Experience (UX)
User experience (UX), as it relates to digital marketing, encompasses all aspects of a user’s interaction with a brand online. When we provide a good user experience to our client’s site, we do more than just provide the users with the content they want.
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Speed Optimization
Website speed optimization should be a focus for any digital marketing campaign. Fast page load speed amplifies visitor engagement and retention. Site speed is also one of the signals used by Google’s algorithm to rank pages.
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Website Management
Website management involves continuous analysis and development of a website to ensure optimal performance. This includes updates, backups, website security and website support.

Account Management

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Account Manager (AM)
At MediaSmack, your firm is designated a liaison. We know you're busy - that is why we’ve given you one person to go to for any and all of your questions. Your designated account manager manages all of the details of your account and is prompt to respond to your firm’s needs.
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Strategic Planning
Strategic planning at MediaSmack is the organizational management that focuses our interdisciplinary team’s energy and resources to work toward your marketing objectives. As your strategic partner, we will set goals and collaborate with your firm to execute marketing plans.
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Quality Assurance
Quality assurance at MediaSmack is about delivering quality content, design, strategy and service to our clients. This service touches several aspects of your digital marketing strategy. Our team delivers quality, which means that you make a great first impression and build authority for your services.