Call Tracking and Monitoring

Call Tracking for Businesses

Our Digital Marketing Company Explains How Call Tracking Works

Our digital marketing company uses certain techniques to ensure we provide our clients with the  best possible marketing services. We use software that can track how many calls you receive from your website and other sources. Call tracking is enormously important for digital marketing campaigns. Without call tracking enabled, it would be very difficult to determine the effectiveness of a digital marketing campaign.

Calls made to a business are a metric that we track for our clients. MediaSmack offers call tracking services for SEO, social media and pay-per-click ad campaigns (PPC). Below, we explain the main benefits of call tracking and how it works.

How Call Tracking Works

Call tracking is simply another method we use to track conversions during a marketing campaign. We can purchase various dynamic numbers to track the progress of one or more marketing campaigns for our clients. Dynamic numbers are numbers we place on your site that change depending on the source of traffic. For example, PPC traffic might see one number while organic (SEO) traffic sees another number. These dynamic numbers forward calls to your primary business number.

We can use call tracking to track which marketing campaigns are influencing calls to your business. For example, we could purchase a dynamic number to track calls that originated from organic traffic. Visitors arriving from search engine results pages would see the dynamic number we purchased upon arriving on your site.

Calls are an incredibly important lead generation source for many businesses. Without call tracking, it could be much more difficult for your business to determine how your advertising campaigns are influencing sales.

When we onboard a new client with call tracking, we purchase the numbers and then set up the numbers on your site to begin tracking calls. Our strategists then integrate your call tracking service with other analytics software we use, such as Google Analytics and Agency Analytics. By using these techniques, we can provide maximum transparency for our clients each month.

The Benefits of Call Tracking

Phone calls are important for many types of businesses. Depending on the type of business you own, the benefits of call tracking may include:

You Can Track the Success of Your Business

Many businesses use call volume as a metric of overall success. Law firms are a great example of a business that relies heavily on tracking contact form submissions and calls.

If your business has multiple locations, you can use call tracking at each location. Call tracking would allow you to spot a potential dip in business at one location. Dentists with multiple locations are a great example of a business that could benefit from call tracking.

You Can Determine What Your Clients and Customers Want

Call tracking provides a lot of data, not just the number of phone calls a business receives. You can determine what customers and clients want when they call you and then incorporate that information into your marketing campaign.

For instance, if you are an urgent care clinic receiving specific inquiries about COVID testing, you could answer those inquiries on your website with a banner, blog or content page. This would make the user experience aspect of interacting with your business much easier for clients and customers.

You Can Determine How You Obtained New Business

Call tracking can determine where or how a client or customer found your business. With certain call tracking services, you can create specific numbers for different marketing campaigns.

For example, you could have a number you use for a Facebook ad campaign and another for an SEO campaign. Using different numbers for various ad campaigns can make it much easier to track the success of each campaign.

If you are a business with multiple campaigns across various platforms, you would benefit from purchasing a call tracking service. You would be able to see how PPC, SEO and social media traffic are influencing call volume for your business.

You Can Develop an Effective Advertising Budget

Are you running more than one advertising campaign for your business across multiple platforms? Once you set up a call tracking campaign on your site, it becomes easier to see which advertising platforms are creating the most leads for your business. With this data, you can spend more money on the most effective advertisements and platforms.

You Can Differentiate Between New and Existing Business

You could use call tracking to determine how many new customers or clients are contacting your business. With the call tracking software we use at MediaSmack, we are able to differentiate between new and returning callers.

Does Call Tracking Affect SEO?

Name-address-phone (NAP) consistency is important for SEO. Many people believe that adding a call tracking number to a Google My Business profile or website can hurt NAP consistency. This is not always the case. When done correctly, call tracking should not hurt SEO.

First, you can include both your primary number and call tracking number on a Google My Business profile. Just make sure you are using a local call tracking number, a number with a local area code.

Second, you can place dynamic call tracking numbers on your site while only using the primary number on your main business listings. Dynamic numbers use Javascript to display on your site. Google and other search engines still see your primary number, not the dynamic number.

Learn More About How Call Tracking Works During a Free Consultation

Want to learn more about how call tracking works or effective SEO strategies? Contact the digital marketing team at MediaSmack for a free consultation. You can schedule a free consultation with us by dialing (888) 530-2935 or by using the contact form on our site.

What We Do

Digital Marketing

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SEO
SEO (Search Engine Optimization) focuses on increasing the quality and quantity of traffic from organic search results. While paid advertising and social media can generate valuable traffic to your website, generally, a majority of online traffic is driven by organic search. We partner with our clients to manage national and local SEO campaigns.
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Blog Marketing
Did you know that 70 percent of people prefer learning about a company through articles rather than ads? That is an important fact if you are a small business or law firm looking to make an impression online. It means that blogging is one of the most powerful tools you can use when it comes to internet marketing. Here at MediaSmack, we can provide you with that tool.
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Content Marketing
Content strategy plays an important role in building an effective online presence. Our content writers and strategists understand the impact of delivering relevant, useful and quality content to match the user’s query. The content strategy we develop for each client is informed by the campaign’s unique marketing objectives, target audience, keyword research and user intent.
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Pay-Per-Click
Pay-per-click (PPC) is a form of online advertising that allows advertisers to place ads on the search engine results page and/or other places to target your audience. Search, display, social media and video ads are all important types of ads to consider to reach more leads for your firm. Have you seen Google ads for lawyers or other businesses? This is how many businesses increase their online visibility.
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Social Media Marketing
Social media marketing (SMM) is a powerful way for law firms, big and small, to connect with their audience. People interact with brands through social media platforms like Facebook, Twitter and Instagram every day. At MediaSmack, our strategists leverage this marketing channel to drive traffic to your website and build your brand’s identity.
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Conversion Rate Optimization
Conversion rate optimization, or CRO, is the process of increasing the percentage of users that take a desired action on the website. A successful CRO strategy involves website analysis, iterative testing, and creating a tailored and valuable experience in each stage of the user’s journey.
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Call Tracking
Call tracking provides your organization with comprehensive reporting. Providing you with visibility into your calls and conversions, it enables your team to accurately measure the effectiveness of your digital marketing. Additionally, with the call recording feature enabled, you can also take advantage of valuable feedback to improve customer experience.

Website Services

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Design & Development
Your website’s design should focus on your audience to elevate your brand’s online presence. A well-designed website will consider important aspects such as responsive design, user experience (UX), speed optimization and website management.
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Responsive Website Design
Responsive design is an increasingly important component of any website development today. A website with a responsive design will adjust to any device - whether it be mobile, tablet or desktop - to best display its content for visitors.
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User Experience (UX)
User experience (UX), as it relates to digital marketing, encompasses all aspects of a user’s interaction with a brand online. When we provide a good user experience to our client’s site, we do more than just provide the users with the content they want.
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Speed Optimization
Website speed optimization should be a focus for any digital marketing campaign. Fast page load speed amplifies visitor engagement and retention. Site speed is also one of the signals used by Google’s algorithm to rank pages.
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Website Management
Website management involves continuous analysis and development of a website to ensure optimal performance. This includes updates, backups, website security and website support.

Account Management

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Account Manager (AM)
At MediaSmack, your firm is designated a liaison. We know you're busy - that is why we’ve given you one person to go to for any and all of your questions. Your designated account manager manages all of the details of your account and is prompt to respond to your firm’s needs.
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Strategic Planning
Strategic planning at MediaSmack is the organizational management that focuses our interdisciplinary team’s energy and resources to work toward your marketing objectives. As your strategic partner, we will set goals and collaborate with your firm to execute marketing plans.
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Quality Assurance
Quality assurance at MediaSmack is about delivering quality content, design, strategy and service to our clients. This service touches several aspects of your digital marketing strategy. Our team delivers quality, which means that you make a great first impression and build authority for your services.