Call Tracking for Businesses
Our Digital Marketing Company Explains How Call Tracking Works
Our digital marketing company uses certain techniques to ensure we provide our clients with the best possible marketing services. We use software that can track how many calls you receive from your website and other sources. Call tracking is enormously important for digital marketing campaigns. Without call tracking enabled, it would be very difficult to determine the effectiveness of a digital marketing campaign.
Calls made to a business are a metric that we track for our clients. MediaSmack offers call tracking services for SEO, social media and pay-per-click ad campaigns (PPC). Below, we explain the main benefits of call tracking and how it works.
How Call Tracking Works
Call tracking is simply another method we use to track conversions during a marketing campaign. We can purchase various dynamic numbers to track the progress of one or more marketing campaigns for our clients. Dynamic numbers are numbers we place on your site that change depending on the source of traffic. For example, PPC traffic might see one number while organic (SEO) traffic sees another number. These dynamic numbers forward calls to your primary business number.
We can use call tracking to track which marketing campaigns are influencing calls to your business. For example, we could purchase a dynamic number to track calls that originated from organic traffic. Visitors arriving from search engine results pages would see the dynamic number we purchased upon arriving on your site.
Calls are an incredibly important lead generation source for many businesses. Without call tracking, it could be much more difficult for your business to determine how your advertising campaigns are influencing sales.
When we onboard a new client with call tracking, we purchase the numbers and then set up the numbers on your site to begin tracking calls. Our strategists then integrate your call tracking service with other analytics software we use, such as Google Analytics and Agency Analytics. By using these techniques, we can provide maximum transparency for our clients each month.
The Benefits of Call Tracking
Phone calls are important for many types of businesses. Depending on the type of business you own, the benefits of call tracking may include:
You Can Track the Success of Your Business
Many businesses use call volume as a metric of overall success. Law firms are a great example of a business that relies heavily on tracking contact form submissions and calls.
If your business has multiple locations, you can use call tracking at each location. Call tracking would allow you to spot a potential dip in business at one location. Dentists with multiple locations are a great example of a business that could benefit from call tracking.
You Can Determine What Your Clients and Customers Want
Call tracking provides a lot of data, not just the number of phone calls a business receives. You can determine what customers and clients want when they call you and then incorporate that information into your marketing campaign.
For instance, if you are an urgent care clinic receiving specific inquiries about COVID testing, you could answer those inquiries on your website with a banner, blog or content page. This would make the user experience aspect of interacting with your business much easier for clients and customers.
You Can Determine How You Obtained New Business
Call tracking can determine where or how a client or customer found your business. With certain call tracking services, you can create specific numbers for different marketing campaigns.
For example, you could have a number you use for a Facebook ad campaign and another for an SEO campaign. Using different numbers for various ad campaigns can make it much easier to track the success of each campaign.
If you are a business with multiple campaigns across various platforms, you would benefit from purchasing a call tracking service. You would be able to see how PPC, SEO and social media traffic are influencing call volume for your business.
You Can Develop an Effective Advertising Budget
Are you running more than one advertising campaign for your business across multiple platforms? Once you set up a call tracking campaign on your site, it becomes easier to see which advertising platforms are creating the most leads for your business. With this data, you can spend more money on the most effective advertisements and platforms.
You Can Differentiate Between New and Existing Business
You could use call tracking to determine how many new customers or clients are contacting your business. With the call tracking software we use at MediaSmack, we are able to differentiate between new and returning callers.
Does Call Tracking Affect SEO?
Name-address-phone (NAP) consistency is important for SEO. Many people believe that adding a call tracking number to a Google My Business profile or website can hurt NAP consistency. This is not always the case. When done correctly, call tracking should not hurt SEO.
First, you can include both your primary number and call tracking number on a Google My Business profile. Just make sure you are using a local call tracking number, a number with a local area code.
Learn More About How Call Tracking Works During a Free Consultation
Want to learn more about how call tracking works or effective SEO strategies? Contact the digital marketing team at MediaSmack for a free consultation. You can schedule a free consultation with us by dialing (888) 530-2935 or by using the contact form on our site.