Blog and Content Marketing

Blog and Content Marketing

Why Is Blog and Content Marketing Important for Your Firm?

The content on your website is one of the first things your prospective clients will see and read. It should engage your potential clients and persuade them to want to reach out to you for your services. That is where our experienced writers can help. Content marketing is a part of MediaSmack’s effective SEO services. We create original and tailored content that you own with the goals of:

  • Engaging your audience
  • Building credibility with potential clients or customers
  • Improving your search rankings
  • Making you an authority in your industry

What Sets MediaSmack’s Content Marketing Apart?

There is a strategy behind each piece of content developed for your firm. We perform keyword research on every topic to make sure that it is relevant to your target audience and marketing goals. We ensure that our clients’ content adds value to their internet marketing campaigns and provides engaging, accurate and useful information to their readers.

Additionally, MediaSmack does not outsource its content writing services. Texas-based SEO strategists with years of experience writing for attorneys, law firms and growth-focused businesses create our clients’ content.

But You Are Not Lawyers – How Can You Provide Effective Legal Content Marketing for My Law Firm?

Again, all of our SEO strategists have years of experience writing for law firms, solo practitioners and other businesses in the legal industry. We are well-versed in state bar rules for attorney advertising, and you will have a chance to review and make changes to each piece of content before it goes live on your website.

Legal jargon is technical, and we do not recommend using it in your website content. The average person does not understand it. Just as you are legal experts for your clients, we are experts at writing about legal issues so the average reader can comprehend it.

Types of Content That MediaSmack Creates for Its Clients

The MediaSmack team develops many types of content for its clients. Depending on your unique marketing needs, we have proven results creating effective:

  • Practice area pages and/or services pages
  • Biography pages
  • Frequently Asked Questions (FAQ) pages, which include schema markup
  • Landing pages
  • Blog articles (including guest blogging on other websites)
  • Press releases
  • Local SEO marketing materials

What Makes Content Successful?

The rules to write effective content are always evolving, and it is important to stay up-to-date and evolve with them. Years ago, you could stuff your content with relevant keywords and rank higher than your competitors on Google and other search engines. Quality was not necessary to rank high, even if it was not serving your prospective clients.

However, Google is always changing its algorithm to provide users with the most relevant information for their search queries. Now, quality is key. Content should be engaging and provide your website users with the information promised from the page topic.

Your website users want to know that they are reading accurate and updated information – so does Google. This is especially true if your site provides information that could impact your users’ lives and/or finances. Google assesses your website’s content by its E-A-T, or expertise, authoritativeness and trustworthiness. It does affect how your website performs against your competitors. If you provide your users with useful and accurate content, you can build trust and authority with your users and Google on the subject.

Integrate Content Marketing Into Your Internet Marketing Strategy

Call MediaSmack at (888) 530-2935 or reach out to our consultants online, and we will show you how we can improve your digital marketing with our blog and content marketing services. Based in Frisco, our agency works with clients nationwide. Through a free SEO audit, our company can evaluate your specific needs and goals and create a custom solution just for you.

What We Do

Digital Marketing

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SEO
SEO (Search Engine Optimization) focuses on increasing the quality and quantity of traffic from organic search results. While paid advertising and social media can generate valuable traffic to your website, generally, a majority of online traffic is driven by organic search. We partner with our clients to manage national and local SEO campaigns.
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Content Marketing
Content strategy plays an important role in building an effective online presence. Our content writers and strategists understand the impact of delivering relevant, useful and quality content to match the user’s query. The content strategy we develop for each client is informed by the campaign’s unique marketing objectives, target audience, keyword research and user intent.
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Pay-Per-Click
Pay-per-click (PPC) is a form of online advertising that allows advertisers to place ads on the search engine results page and/or other places to target your audience. Search, display, social media and video ads are all important types of ads to consider to reach more leads for your firm. Have you seen Google ads for lawyers or other businesses? This is how many businesses increase their online visibility.
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Social Media Marketing
Social media marketing (SMM) is a powerful way for law firms, big and small, to connect with their audience. People interact with brands through social media platforms like Facebook, Twitter and Instagram every day. At MediaSmack, our strategists leverage this marketing channel to drive traffic to your website and build your brand’s identity.
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Conversion Rate Optimization
Conversion rate optimization, or CRO, is the process of increasing the percentage of users that take a desired action on the website. A successful CRO strategy involves website analysis, iterative testing, and creating a tailored and valuable experience in each stage of the user’s journey.
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Call Tracking
Call tracking provides your organization with comprehensive reporting. Providing you with visibility into your calls and conversions, it enables your team to accurately measure the effectiveness of your digital marketing. Additionally, with the call recording feature enabled, you can also take advantage of valuable feedback to improve customer experience.

Website Services

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Design & Development
Your website’s design should focus on your audience to elevate your brand’s online presence. A well-designed website will consider important aspects such as responsive design, user experience (UX), speed optimization and website management.
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Responsive Website Design
Responsive design is an increasingly important component of any website development today. A website with a responsive design will adjust to any device - whether it be mobile, tablet or desktop - to best display its content for visitors.
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User Experience (UX)
User experience (UX), as it relates to digital marketing, encompasses all aspects of a user’s interaction with a brand online. When we provide a good user experience to our client’s site, we do more than just provide the users with the content they want.
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Speed Optimization
Website speed optimization should be a focus for any digital marketing campaign. Fast page load speed amplifies visitor engagement and retention. Site speed is also one of the signals used by Google’s algorithm to rank pages.
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Website Management
Website management involves continuous analysis and development of a website to ensure optimal performance. This includes updates, backups, website security and website support.

Account Management

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Account Manager (AM)
At MediaSmack, your firm is designated a liaison. We know you're busy - that is why we’ve given you one person to go to for any and all of your questions. Your designated account manager manages all of the details of your account and is prompt to respond to your firm’s needs.
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Strategic Planning
Strategic planning at MediaSmack is the organizational management that focuses our interdisciplinary team’s energy and resources to work toward your marketing objectives. As your strategic partner, we will set goals and collaborate with your firm to execute marketing plans.
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Quality Assurance
Quality assurance at MediaSmack is about delivering quality content, design, strategy and service to our clients. This service touches several aspects of your digital marketing strategy. Our team delivers quality, which means that you make a great first impression and build authority for your services.