Blog and Content Marketing
Why Is Blog and Content Marketing Important for Your Firm?
The content on your website is one of the first things your prospective clients will see and read. It should engage your potential clients and persuade them to want to reach out to you for your services. That is where our experienced writers can help. Content marketing is a part of MediaSmack’s effective SEO services. We create original and tailored content that you own with the goals of:
- Engaging your audience
- Building credibility with potential clients or customers
- Improving your search rankings
- Making you an authority in your industry
What Sets MediaSmack’s Content Marketing Apart?
There is a strategy behind each piece of content developed for your firm. We perform keyword research on every topic to make sure that it is relevant to your target audience and marketing goals. We ensure that our clients’ content adds value to their internet marketing campaigns and provides engaging, accurate and useful information to their readers.
Additionally, MediaSmack does not outsource its content writing services. Texas-based SEO strategists with years of experience writing for attorneys, law firms and growth-focused businesses create our clients’ content.
But You Are Not Lawyers – How Can You Provide Effective Legal Content Marketing for My Law Firm?
Again, all of our SEO strategists have years of experience writing for law firms, solo practitioners and other businesses in the legal industry. We are well-versed in state bar rules for attorney advertising, and you will have a chance to review and make changes to each piece of content before it goes live on your website.
Legal jargon is technical, and we do not recommend using it in your website content. The average person does not understand it. Just as you are legal experts for your clients, we are experts at writing about legal issues so the average reader can comprehend it.
Types of Content That MediaSmack Creates for Its Clients
- Practice area pages and/or services pages
- Biography pages
- Frequently Asked Questions (FAQ) pages, which include schema markup
- Landing pages
- Blog articles (including guest blogging on other websites)
- Press releases
- Local SEO marketing materials
What Makes Content Successful?
The rules to write effective content are always evolving, and it is important to stay up-to-date and evolve with them. Years ago, you could stuff your content with relevant keywords and rank higher than your competitors on Google and other search engines. Quality was not necessary to rank high, even if it was not serving your prospective clients.
However, Google is always changing its algorithm to provide users with the most relevant information for their search queries. Now, quality is key. Content should be engaging and provide your website users with the information promised from the page topic.
Your website users want to know that they are reading accurate and updated information – so does Google. This is especially true if your site provides information that could impact your users’ lives and/or finances. Google assesses your website’s content by its E-A-T, or expertise, authoritativeness and trustworthiness. It does affect how your website performs against your competitors. If you provide your users with useful and accurate content, you can build trust and authority with your users and Google on the subject.
Integrate Content Marketing Into Your Internet Marketing Strategy
Call MediaSmack at (888) 530-2935 or reach out to our consultants online, and we will show you how we can improve your digital marketing with our blog and content marketing services. Based in Frisco, our agency works with clients nationwide. Through a free SEO audit, our company can evaluate your specific needs and goals and create a custom solution just for you.