Google Local Services Ads

Google Local Services Ads for Lawyers and Growth-Focused Businesses

Incorporate LSAs Into Your Law Firm Marketing Strategy

Google Local Services Ads (LSAs) are Google’s newest ad offering. These ads show up at the very top of Google search results for users who are searching for services in their area. Local Services Ads help firms and businesses connect with local users who search for the services they offer.

MediaSmack is a Google Partner and we know how to make LSAs an effective part of your digital marketing strategy. Call us today at (888) 530-2935 or contact us online to get started with Google Local Services Ads for lawyers and businesses!

Get Started With LSAs

Key Benefits of Google Local Services Ads (LSAs)

There are many benefits of using LSAs for your law firm or business:

  • You pay per lead, not per click.
  • LSAs are at the top of Google’s search engine results pages (SERPs).
  • You get endorsed by Google.
  • Users can contact your firm directly from the ad.

You pay per lead, not per click.

Unlike Google Ads, in which you pay per click, with LSAs, you pay per lead. A prospective client or customer has to directly call you or message you through your ad to get charged for it.

Since you pay per lead, you are more likely to maximize your exposure to locals in your service area with intent to use your services. Even better, if a lead is not valid or is a poor match for your business, we can dispute it for you to get your money back.

LSAs are at the top of Google’s search engine results pages (SERPs).

Local Service Ads are at the very top of Google search results. These ads show up right underneath the user’s search query. This means that they show up before paid search ads (PPC), local map listings and organic search results (SEO).

You get endorsed by Google.

Depending on your industry, you will either get a Google Screened or Google Guaranteed badge. A Google Screened badge applies to professional service firms. It shows users that Google has verified your background, professional license and backs your expertise.

A Google Guaranteed badge shows users that Google has verified your business and backs your services. It applies to services such as pest control, roofing and locksmithing. A Google badge helps create credibility and trust with potential clients or customers.

Users can contact your firm directly from the ad.

With LSAs, users are not directed to your website at all. They can call you or message you quickly and directly from the ad.

How Are Local Services Ads Ranked?

According to Google, LSAs are ranked on multiple factors. Some of these factors include:

  • Verification status. This refers to whether your firm or business obtained a Google badge.
  • User search. This refers to a user’s search query, and how relevant it is to your business, as well as other factors, such as when the user performed the search.
  • Business or firm reviews. This refers to the number of reviews your firm has received and the review score.
  • Location. How close in proximity is your firm from the user’s location?
  • Business hours. Is your firm available to the user at the time of search?
  • Responsiveness. This refers to your firm’s responsiveness to user inquiries.
  • Complaints. Has Google received serious or repeated complaints about your firm?

How to Get Started With Google Local Service Ads for Lawyers and Businesses

At MediaSmack, our digital marketing team has extensive experience creating and managing Local Services Ads for clients. After we get certain information from you, we will work directly with Google to:

  1. Get a background check of the owner.
  2. Confirm your professional or business license.
  3. Provide proof of insurance.
  4. Confirm phone number, hours of operation and service areas.

LSAs are still relatively new and are not available in every geographic area. We recommend starting LSAs early to get an edge over your competition. Contact us today to determine whether you are eligible for Local Services Ads and how we can help.

Learn More About Our Internet Marketing for Law Firms and Businesses

We recommend that our clients take advantage of a number of our services at once. You can learn about our other digital marketing services below:

What We Do

Digital Marketing

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SEO (Search Engine Optimization) focuses on increasing the quality and quantity of traffic from organic search results. While paid advertising and social media can generate valuable traffic to your website, generally, a majority of online traffic is driven by organic search. We partner with our clients to manage national and local SEO campaigns.
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Local SEO
The majority of consumers use search engines to find local businesses and information. Local SEO (Search Engine Optimization) helps firms and businesses expand their local online presence for their geographic service area(s). MediaSmack implements onsite and offsite local SEO strategies to help clients achieve their digital marketing goals.
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Blog Marketing
Did you know that 70 percent of people prefer learning about a company through articles rather than ads? That is an important fact if you are a small business or law firm looking to make an impression online. It means that blogging is one of the most powerful tools you can use when it comes to internet marketing. Here at MediaSmack, we can provide you with that tool.
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Content Marketing
Content strategy plays an important role in building an effective online presence. Our content writers and strategists understand the impact of delivering relevant, useful and quality content to match the user’s query. The content strategy we develop for each client is informed by the campaign’s unique marketing objectives, target audience, keyword research and user intent.
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Pay-per-click (PPC) is a form of online advertising that allows advertisers to place ads on the search engine results page and/or other places to target your audience. Search, display, social media and video ads are all important types of ads to consider to reach more leads for your firm. Have you seen Google ads for lawyers or other businesses? This is how many businesses increase their online visibility.
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Google Local Services Ads
Google Local Services Ads (LSAs) is an ad offering from Google that allows advertisers to place ads at the very top of the search engine results page. Unlike traditional pay-per-click (PPC) campaigns, with LSAs, you pay per lead. If a lead is not valid or a good match for your business, we can dispute it to get your money back. Incorporate it into your digital marketing strategy today.
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Social Media Marketing
Social media marketing (SMM) is a powerful way for law firms, big and small, to connect with their audience. People interact with brands through social media platforms like Facebook, Twitter and Instagram every day. At MediaSmack, our strategists leverage this marketing channel to drive traffic to your website and build your brand’s identity.
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Video Advertising
Video advertising allows law firms and businesses to connect with a broad audience, speak as an authority and build trust with potential clients. MediaSmack helps firms plan, produce, edit and optimize videos for a variety of platforms, including onsite, Facebook, YouTube and Google Display Ads.
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Conversion Rate Optimization
Conversion rate optimization, or CRO, is the process of increasing the percentage of users that take a desired action on the website. A successful CRO strategy involves website analysis, iterative testing, and creating a tailored and valuable experience in each stage of the user’s journey.
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Call Tracking
Call tracking provides your organization with comprehensive reporting. Providing you with visibility into your calls and conversions, it enables your team to accurately measure the effectiveness of your digital marketing. Additionally, with the call recording feature enabled, you can also take advantage of valuable feedback to improve customer experience.

Website Services

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Design & Development
Your website’s design should focus on your audience to elevate your brand’s online presence. A well-designed website will consider important aspects such as responsive design, user experience (UX), speed optimization and website management.
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Responsive Website Design
Responsive design is an increasingly important component of any website development today. A website with a responsive design will adjust to any device - whether it be mobile, tablet or desktop - to best display its content for visitors.
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User Experience (UX)
User experience (UX), as it relates to digital marketing, encompasses all aspects of a user’s interaction with a brand online. When we provide a good user experience to our client’s site, we do more than just provide the users with the content they want.
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Speed Optimization
Website speed optimization should be a focus for any digital marketing campaign. Fast page load speed amplifies visitor engagement and retention. Site speed is also one of the signals used by Google’s algorithm to rank pages.
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Website Management
Website management involves continuous analysis and development of a website to ensure optimal performance. This includes updates, backups, website security and website support.

Account Management

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Account Manager (AM)
At MediaSmack, your firm is designated a liaison. We know you're busy - that is why we’ve given you one person to go to for any and all of your questions. Your designated account manager manages all of the details of your account and is prompt to respond to your firm’s needs.
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Strategic Planning
Strategic planning at MediaSmack is the organizational management that focuses our interdisciplinary team’s energy and resources to work toward your marketing objectives. As your strategic partner, we will set goals and collaborate with your firm to execute marketing plans.
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Quality Assurance
Quality assurance at MediaSmack is about delivering quality content, design, strategy and service to our clients. This service touches several aspects of your digital marketing strategy. Our team delivers quality, which means that you make a great first impression and build authority for your services.