SEO for Law Firms and Growth-focused Businesses

Effective SEO Services to Increase Your Online Visibility

SEO, or search engine optimization, is the process of optimizing your website to increase its visibility on Google and other search engines for relevant search terms. It is one of the most important aspects of any digital marketing campaign. At MediaSmack, our team of experienced SEO strategists implement comprehensive, competitive strategies to help law firms and businesses increase their visibility across the web.

Why Choose MediaSmack as Your SEO Company?

Conveniently based in Frisco, Texas, our team works with clients nationwide. Law firms choose us for their SEO strategy services, and stay with us, because:

  • We identify as a legal marketing company first. We have been doing this for a long time for a very respected clientele – lawyers. When we help our attorneys with SEO, we look at their entire marketing strategy, both online and offline to make sure we understand their goals in getting the right clients.
  • We do not believe in taking a one size fits all approach. At MediaSmack, we develop comprehensive and tailored campaigns for our clients that are based on their goals, target audience and market.
  • We are experts in our field. MediaSmack is widely recognized in the digital marketing industry. We encourage you to check out our awards page to learn more about our achievements. MediaSmack is also a Google Partner, and some of our team members have more than a decade of experience in the digital marketing industry.
  • We provide transparency in reporting. Business owners should never be in the dark regarding how their marketing dollars are being spent and what their internet marketing specialists are up to — and with MediaSmack, you won’t. We are committed to complete transparency about both our processes and the reasoning behind the strategies that we execute. We use Agency Analytics, a tracking software that can help us maintain the integrity of your campaign. We send monthly reports using Agency Analytics so you can track the progress of our strategy. These reports are easy to read and interpret, but you are always free to ask us questions about our efforts.
  • We believe in creating personal, long-lasting partnerships. When you hire MediaSmack, you’re getting an entire agency on your side. Each of our clients has a dedicated Account Manager (AM) as their main point of contact, and a team built around their campaign, which may include a SEO Strategist, Pay-Per-Click Representative and Web Developer. See testimonials from our clients.

We do work with clients in other industries. Outside of law firms and solo practitioners, a few of our current clients include auto shops, pest control companies, funeral homes and legal tech companies.

Speak With a Digital Marketing Expert Now

What Can Your Firm Gain From Our Strategic SEO Services?

You may have heard of Google ads for lawyers, or pay-per-click (PPC) advertising. PPC is a great way to get clients fast, and we recommend that our clients use all-encompassing marketing strategies. However, unlike paid advertising, SEO naturally grows your online footprint and improves your organic search rankings.

MediaSmack’s effective SEO services can help your firm:

  • Improve its online visibility
  • Strengthen its brand and reputation
  • Target its unique audience
  • Show up organically for relevant search terms

SEO for Law Firms and Businesses

Our internet marketing specialists focus on different types of SEO strategies to provide campaigns tailored to each individual client. We provide onsite SEO services, which involve optimizing your website, and offsite SEO, which involves improving your business’s visibility across the web.

A few of the monthly SEO services we offer include:

  • Blog Marketing and Content Marketing. Even if you have the nicest web design, it will be difficult to increase your online visibility if you do not have unique, relevant and quality content on your website. Users want to know that they are reading updated and accurate information, and so does Google. This is especially true if your site provides information that could impact a user’s life and/or finances. Google assesses your website’s content by its E-A-T, or expertise, authoritativeness and trustworthiness. Our writers create compelling content for our clients based on keyword research to make sure that it is relevant to their target audience and marketing goals.
  • Internal linking. Internal links connect the content on your website together. These links create an internal navigation that can help site users find relevant information quickly, and keep them on your website longer. They also help crawlers find and understand content on your website.
  • Meta tags. Meta tags describe a page or post on your website to search engines and site visitors. These titles appear on search engine results pages (SERPs) and give a potential client an idea of what he or she can expect on the page. It is important that these tags accurately describe the page topic and attract users to click on your website.
  • Local SEO. Local SEO strategies can help to place your firm in front of people in your local community. Creating and optimizing local listings, such as Google My Business, Yelp and Bing Places is an easy place to start.
  • Link building. Backlinks are an important part of any SEO strategy, as they increase your site’s domain authority. Backlinks are links from other websites that link back to your site. Many digital marketing companies use unethical link building strategies (called “blackhat” strategies). Blackhat strategies, such as utilizing spammy link building services, cause far more harm than good. MediaSmack sticks to whitehat link building techniques. Whitehat link building includes identifying and adding your business to the most authoritative and relevant listings on the web.

Learn More About Our Internet Marketing Services

We recommend that our clients take a holistic marketing approach that takes advantage of a number of our services at once. Clients who have taken this route have seen compounded and accelerated results because we are better able to manage and cross-promote their online efforts.

What We Do

Digital Marketing

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SEO (Search Engine Optimization) focuses on increasing the quality and quantity of traffic from organic search results. While paid advertising and social media can generate valuable traffic to your website, generally, a majority of online traffic is driven by organic search. We partner with our clients to manage national and local SEO campaigns.
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Local SEO
The majority of consumers use search engines to find local businesses and information. Local SEO (Search Engine Optimization) helps firms and businesses expand their local online presence for their geographic service area(s). MediaSmack implements onsite and offsite local SEO strategies to help clients achieve their digital marketing goals.
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Blog Marketing
Did you know that 70 percent of people prefer learning about a company through articles rather than ads? That is an important fact if you are a small business or law firm looking to make an impression online. It means that blogging is one of the most powerful tools you can use when it comes to internet marketing. Here at MediaSmack, we can provide you with that tool.
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Content Marketing
Content strategy plays an important role in building an effective online presence. Our content writers and strategists understand the impact of delivering relevant, useful and quality content to match the user’s query. The content strategy we develop for each client is informed by the campaign’s unique marketing objectives, target audience, keyword research and user intent.
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Pay-per-click (PPC) is a form of online advertising that allows advertisers to place ads on the search engine results page and/or other places to target your audience. Search, display, social media and video ads are all important types of ads to consider to reach more leads for your firm. Have you seen Google ads for lawyers or other businesses? This is how many businesses increase their online visibility.
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Google Local Services Ads
Google Local Services Ads (LSAs) is an ad offering from Google that allows advertisers to place ads at the very top of the search engine results page. Unlike traditional pay-per-click (PPC) campaigns, with LSAs, you pay per lead. If a lead is not valid or a good match for your business, we can dispute it to get your money back. Incorporate it into your digital marketing strategy today.
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Social Media Marketing
Social media marketing (SMM) is a powerful way for law firms, big and small, to connect with their audience. People interact with brands through social media platforms like Facebook, Twitter and Instagram every day. At MediaSmack, our strategists leverage this marketing channel to drive traffic to your website and build your brand’s identity.
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Video Advertising
Video advertising allows law firms and businesses to connect with a broad audience, speak as an authority and build trust with potential clients. MediaSmack helps firms plan, produce, edit and optimize videos for a variety of platforms, including onsite, Facebook, YouTube and Google Display Ads.
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Conversion Rate Optimization
Conversion rate optimization, or CRO, is the process of increasing the percentage of users that take a desired action on the website. A successful CRO strategy involves website analysis, iterative testing, and creating a tailored and valuable experience in each stage of the user’s journey.
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Call Tracking
Call tracking provides your organization with comprehensive reporting. Providing you with visibility into your calls and conversions, it enables your team to accurately measure the effectiveness of your digital marketing. Additionally, with the call recording feature enabled, you can also take advantage of valuable feedback to improve customer experience.

Website Services

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Design & Development
Your website’s design should focus on your audience to elevate your brand’s online presence. A well-designed website will consider important aspects such as responsive design, user experience (UX), speed optimization and website management.
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Responsive Website Design
Responsive design is an increasingly important component of any website development today. A website with a responsive design will adjust to any device - whether it be mobile, tablet or desktop - to best display its content for visitors.
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User Experience (UX)
User experience (UX), as it relates to digital marketing, encompasses all aspects of a user’s interaction with a brand online. When we provide a good user experience to our client’s site, we do more than just provide the users with the content they want.
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Speed Optimization
Website speed optimization should be a focus for any digital marketing campaign. Fast page load speed amplifies visitor engagement and retention. Site speed is also one of the signals used by Google’s algorithm to rank pages.
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Website Management
Website management involves continuous analysis and development of a website to ensure optimal performance. This includes updates, backups, website security and website support.

Account Management

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Account Manager (AM)
At MediaSmack, your firm is designated a liaison. We know you're busy - that is why we’ve given you one person to go to for any and all of your questions. Your designated account manager manages all of the details of your account and is prompt to respond to your firm’s needs.
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Strategic Planning
Strategic planning at MediaSmack is the organizational management that focuses our interdisciplinary team’s energy and resources to work toward your marketing objectives. As your strategic partner, we will set goals and collaborate with your firm to execute marketing plans.
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Quality Assurance
Quality assurance at MediaSmack is about delivering quality content, design, strategy and service to our clients. This service touches several aspects of your digital marketing strategy. Our team delivers quality, which means that you make a great first impression and build authority for your services.