Local SEO for Lawyers and Growth-Focused Businesses
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Local search continues to be a powerful channel for finding new business in today’s digital marketplace. With four out of five consumers using search engines to find local businesses and information, it is no wonder that so many growing businesses are looking to expand their local online presence.
At MediaSmack, our digital marketing experts deliver effective local SEO for lawyers and growth-focused businesses nationwide. We want to help you too. Use our guide or request a free local SEO audit below.
Topics Covered on Local SEO for Lawyers:
- What Is Local SEO?
- Your Guide to Local SEO for Lawyers and Small Businesses
- Effective SEO Services by MediaSmack Focus on Local First
- Free Local SEO Audit
What Is Local SEO?
If you have a local business, such as a law firm, you want potential customers to be able to find your business online. Local SEO is what will help you increase your online visibility for your specific services and geographic service area. Does your business have a local SEO strategy? Have you ever asked Siri to “find X business near me”? An effective local SEO strategy may prove critical to the digital lifeblood of your business.
Your Guide to Local SEO for Lawyers and Small Businesses
There are several factors that can contribute to your local SEO strategy. At MediaSmack, we break these factors down into two different buckets: onsite SEO and offsite SEO factors. While these two different areas of SEO work together in tandem, each factor requires individual research, analysis and planning.
Onsite SEO Factors
Onsite factors are components on your website that contribute to the user’s experience. The major onsite SEO factors include:
Keyword research is one of the most important factors of a local SEO strategy for your company. When conducting keyword research for a local SEO campaign, you first want to define your target audience by geographic area, interests and search intent. With your target audience defined, you will have greater success with finding keywords that are being used to find businesses like yours.
Visit our blog to learn how to find trending keywords for your business.
An onsite content strategy, in collaboration with other onsite and offsite factors, will help your business attract, engage and convert your target audience into quality leads. Content marketing involves defining your target audience, keyword research and mapping, blogging and creating quality content.
For local SEO, this means tailoring content to your specific local audience. For example, content marketing for law firms in San Diego, California, would need to be strategically tailored to an audience searching for legal services in areas like Carmel Valley or La Jolla. The content would need to match the search intent, whether it is transactional, informational or navigational, for the specific topic or keywords you are targeting.
Technical SEO refers to the elements of SEO that impact the technical aspects of a website. This includes website speed, website crawling, indexing and structured data. There are several ways that technical SEO can contribute to a local SEO strategy. Structured data, or schema, is one area of technical SEO that helps your business provide information about itself and the content of its site in a language search engines can understand.
Offsite SEO Factors
Offsite SEO factors are components that contribute to your organic online presence that exist anywhere other than on your website. There are link-related and non-link related factors.
The link-related offsite SEO factors include:
Domain Authority (DA) is a score developed by Moz. This is a comparative score that predicts how likely your website is to rank against its competitors. DA is calculated through multiple factors including the number of total links and the number of linking domains. Our digital marketing strategist can help you pull your DA score and your competitors’ scores with a free SEO audit.
Earning backlinks is arguably one of the most important factors of offsite SEO. Backlinks are earned or built when another website links to your website. This is seen by Google as a vote of confidence from that website. While the quantity of backlinks to your website matters, the quality and relevance to your site matters as well. When creating a whitehat backlink strategy, focus on websites with high domain authority scores and high relevance to your services.
The non-link-related offsite SEO factors include:
Online reviews, or peer reviews, impact multiple aspects of your marketing funnel. Not only does it contribute to E-A-T, an SEO concept that we have covered in length in our blog, it also affects a potential client’s purchasing decision.
Visit our blog to learn more about the importance of E-A-T.
Social promotion includes sharing and engaging with online communities with the goal of building awareness, trust and loyalty with community members. Social promotion is not considered a direct ranking signal, however, data indicates that it can indirectly help your website rank. For businesses, marketing on social platforms can significantly help in building brand awareness.
Effective SEO Services by MediaSmack Focus on Local First
The digital marketing strategists at MediaSmack know first hand that clients see real results when they have an effective local SEO strategy. That is why while we’re proud of the work we do, client testimonials and recognition our team has earned over the years, our biggest wins come from delivering results to our clients.
When our local SEO strategists first begin working with a client, we take the time to understand the client’s specific marketing objectives, the local market, and existing digital marketing strategy. It is critical that the client’s local SEO strategy is in line with the larger digital marketing and SEO strategies. We then dive into our auditing of the client’s local SEO strategy.
Get a Free Local SEO Audit
Our Austin and Frisco social media marketing teams are happy to review your current local SEO strategy. We offer a free site audit for law firms or businesses interested in improving their online visibility. Request yours today. Please call one of our TX consultants at (888) 530-2935 or contact us online.