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Local SEO for Lawyers and Growth-Focused Businesses

Nationwide Digital Marketing Agency Offering Local SEO Services. Let Our Team Guide Your Business.

Local search continues to be a powerful channel for finding new business in today’s digital marketplace. With four out of five consumers using search engines to find local businesses and information, it is no wonder that so many growing businesses are looking to expand their local online presence.

At MediaSmack, our digital marketing experts deliver effective local SEO for lawyers and growth-focused businesses nationwide. We want to help you too. Use our guide or request a free local SEO audit below.

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What Is Local SEO?

If you have a local business, such as a law firm, you want potential customers to be able to find your business online. Local SEO is what will help you increase your online visibility for your specific services and geographic service area. Does your business have a local SEO strategy? Have you ever asked Siri to “find X business near me”? An effective local SEO strategy may prove critical to the digital lifeblood of your business.

Your Guide to Local SEO for Lawyers and Small Businesses

There are several factors that can contribute to your local SEO strategy. At MediaSmack, we break these factors down into two different buckets: onsite SEO and offsite SEO factors. While these two different areas of SEO work together in tandem, each factor requires individual research, analysis and planning.

Onsite SEO Factors

Onsite factors are components on your website that contribute to the user’s experience. The major onsite SEO factors include:

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Keyword Research

Keyword research is one of the most important factors of a local SEO strategy for your company. When conducting keyword research for a local SEO campaign, you first want to define your target audience by geographic area, interests and search intent. With your target audience defined, you will have greater success with finding keywords that are being used to find businesses like yours.

Visit our blog to learn how to find trending keywords for your business.

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Content Strategy

An onsite content strategy, in collaboration with other onsite and offsite factors, will help your business attract, engage and convert your target audience into quality leads. Content marketing involves defining your target audience, keyword research and mapping, blogging and creating quality content.

For local SEO, this means tailoring content to your specific local audience.  For example, content marketing for law firms in San Diego, California, would need to be strategically tailored to an audience searching for legal services in areas like Carmel Valley or La Jolla. The content would need to match the search intent, whether it is transactional, informational or navigational, for the specific topic or keywords you are targeting.

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Technical SEO

Technical SEO refers to the elements of SEO that impact the technical aspects of a website. This includes website speed, website crawling, indexing and structured data. There are several ways that technical SEO  can contribute to a local SEO strategy. Structured data, or schema, is one area of technical SEO that helps your business provide information about itself and the content of its site in a language search engines can understand.

 

Offsite SEO Factors

Offsite SEO factors are components that contribute to your organic online presence that exist anywhere other than on your website. There are link-related and non-link related factors.

The link-related offsite SEO factors include:

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Domain Authority

Domain Authority (DA) is a score developed by Moz. This is a comparative score that predicts how likely your website is to rank against its competitors. DA is calculated through multiple factors including the number of total links and the number of linking domains. Our digital marketing strategist can help you pull your DA score and your competitors’ scores with a free SEO audit.

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Backlinks

Earning backlinks is arguably one of the most important factors of offsite SEO. Backlinks are earned or built when another website links to your website. This is seen by Google as a vote of confidence from that website. While the quantity of backlinks to your website matters, the quality and relevance to your site matters as well. When creating a whitehat backlink strategy, focus on websites with high domain authority scores and high relevance to your services.

The non-link-related offsite SEO factors include:

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Online Reviews

Online reviews, or peer reviews, impact multiple aspects of your marketing funnel. Not only does it contribute to E-A-T, an SEO concept that we have covered in length in our blog, it also affects a potential client’s purchasing decision.

Visit our blog to learn more about the importance of E-A-T.

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Social Promotion

Social promotion includes sharing and engaging with online communities with the goal of building awareness, trust and loyalty with community members. Social promotion is not considered a direct ranking signal, however, data indicates that it can indirectly help your website rank. For businesses, marketing on social platforms can significantly help in building brand awareness.

 

Effective SEO Services by MediaSmack Focus on Local First

The digital marketing strategists at MediaSmack know first hand that clients see real results when they have an effective local SEO strategy. That is why while we’re proud of the work we do, client testimonials and recognition our team has earned over the years, our biggest wins come from delivering results to our clients.

When our local SEO strategists first begin working with a client, we take the time to understand the client’s specific marketing objectives, the local market, and existing digital marketing strategy. It is critical that the client’s local SEO strategy is in line with the larger digital marketing and SEO strategies. We then dive into our auditing of the client’s local SEO strategy.

Get a Free Local SEO Audit

Our Austin and Frisco social media marketing teams are happy to review your current local SEO strategy. We offer a free site audit for law firms or businesses interested in improving their online visibility. Request yours today. Please call one of our TX consultants at (888) 530-2935 or contact us online.

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What We Do

Digital Marketing

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SEO
SEO (Search Engine Optimization) focuses on increasing the quality and quantity of traffic from organic search results. While paid advertising and social media can generate valuable traffic to your website, generally, a majority of online traffic is driven by organic search. We partner with our clients to manage national and local SEO campaigns.
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Local SEO
The majority of consumers use search engines to find local businesses and information. Local SEO (Search Engine Optimization) helps firms and businesses expand their local online presence for their geographic service area(s). MediaSmack implements onsite and offsite local SEO strategies to help clients achieve their digital marketing goals.
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Blog Marketing
Did you know that 70 percent of people prefer learning about a company through articles rather than ads? That is an important fact if you are a small business or law firm looking to make an impression online. It means that blogging is one of the most powerful tools you can use when it comes to internet marketing. Here at MediaSmack, we can provide you with that tool.
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Content Marketing
Content strategy plays an important role in building an effective online presence. Our content writers and strategists understand the impact of delivering relevant, useful and quality content to match the user’s query. The content strategy we develop for each client is informed by the campaign’s unique marketing objectives, target audience, keyword research and user intent.
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Pay-Per-Click
Pay-per-click (PPC) is a form of online advertising that allows advertisers to place ads on the search engine results page and/or other places to target your audience. Search, display, social media and video ads are all important types of ads to consider to reach more leads for your firm. Have you seen Google ads for lawyers or other businesses? This is how many businesses increase their online visibility.
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Google Local Services Ads
Google Local Services Ads (LSAs) is an ad offering from Google that allows advertisers to place ads at the very top of the search engine results page. Unlike traditional pay-per-click (PPC) campaigns, with LSAs, you pay per lead. If a lead is not valid or a good match for your business, we can dispute it to get your money back. Incorporate it into your digital marketing strategy today.
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Social Media Marketing
Social media marketing (SMM) is a powerful way for law firms, big and small, to connect with their audience. People interact with brands through social media platforms like Facebook, Twitter and Instagram every day. At MediaSmack, our strategists leverage this marketing channel to drive traffic to your website and build your brand’s identity.
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Video Advertising
Video advertising allows law firms and businesses to connect with a broad audience, speak as an authority and build trust with potential clients. MediaSmack helps firms plan, produce, edit and optimize videos for a variety of platforms, including onsite, Facebook, YouTube and Google Display Ads.
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Conversion Rate Optimization
Conversion rate optimization, or CRO, is the process of increasing the percentage of users that take a desired action on the website. A successful CRO strategy involves website analysis, iterative testing, and creating a tailored and valuable experience in each stage of the user’s journey.
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Call Tracking
Call tracking provides your organization with comprehensive reporting. Providing you with visibility into your calls and conversions, it enables your team to accurately measure the effectiveness of your digital marketing. Additionally, with the call recording feature enabled, you can also take advantage of valuable feedback to improve customer experience.
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Website Services

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Design & Development
Your website’s design should focus on your audience to elevate your brand’s online presence. A well-designed website will consider important aspects such as responsive design, user experience (UX), speed optimization and website management.
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Responsive Website Design
Responsive design is an increasingly important component of any website development today. A website with a responsive design will adjust to any device - whether it be mobile, tablet or desktop - to best display its content for visitors.
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User Experience (UX)
User experience (UX), as it relates to digital marketing, encompasses all aspects of a user’s interaction with a brand online. When we provide a good user experience to our client’s site, we do more than just provide the users with the content they want.
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Speed Optimization
Website speed optimization should be a focus for any digital marketing campaign. Fast page load speed amplifies visitor engagement and retention. Site speed is also one of the signals used by Google’s algorithm to rank pages.
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Website Management
Website management involves continuous analysis and development of a website to ensure optimal performance. This includes updates, backups, website security and website support.

Account Management

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Account Manager (AM)
At MediaSmack, your firm is designated a liaison. We know you're busy - that is why we’ve given you one person to go to for any and all of your questions. Your designated account manager manages all of the details of your account and is prompt to respond to your firm’s needs.
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Strategic Planning
Strategic planning at MediaSmack is the organizational management that focuses our interdisciplinary team’s energy and resources to work toward your marketing objectives. As your strategic partner, we will set goals and collaborate with your firm to execute marketing plans.
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Quality Assurance
Quality assurance at MediaSmack is about delivering quality content, design, strategy and service to our clients. This service touches several aspects of your digital marketing strategy. Our team delivers quality, which means that you make a great first impression and build authority for your services.