Pay-Per-Click (PPC)
Google Partner

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Pay Per Click Campaign Management

Pay Per Click (PPC) campaigns are a great way to advertise your business digitally. Millions of people have used PPC without realizing that is what they were doing. While some people have heard of pay per click campaigns, many people have no idea what this term means. Following is an explanation of PPC and tips for making the most out of your pay per click campaign management.

What Are Pay Per Click Campaigns

PPC is a type of internet marketing where you can place your ad on various websites and pay a small fee each time that ad is clicked. Basically, what you are doing is buying visits to your site. One form of PPC increasing in popularity is search engine advertising. Here you are able to bid on ad placement on a search engine such as Google. When someone does a search for a keyword related to your business, you ad will pop up in a key spot. When a visitor clicks on that ad, they are sent to your business website and you are charged a small fee.

Are Pay Per Click Campaigns Worth the Cost

Generally, PPC campaigns pay for themselves when the fee for each click is less than the amount of sales that are generated. By sending visitors to your website that might not have been able to find it otherwise, companies are able to broaden their client base and increase sales.

Pay Per Click Campaign Management

Building a successful PPC campaign is complicated. There is a lot that goes into a great campaign. Research, selecting the appropriate keywords, and designing a great landing page are all vitally important to a successful PPC campaign. Google and other major search engines reward well designed PPC campaigns by charging them less.

PPC campaigns are a great way to advertise your business digitally, generate new customers, and increase sales. There are many digital advertising companies that specialize in pay per click campaign management. Hiring a professional to set up your PPC campaign is well worth the investment.

What We Do

Digital Marketing

SEO
SEO (Search Engine Optimization) focuses on increasing the quality and quantity of traffic from organic search results. While paid advertising and social media can generate valuable traffic to your website, generally, a majority of online traffic is driven by organic search. We partner with our clients to manage national and local SEO campaigns.
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Content Marketing
Content strategy plays an important role in building an effective online presence. Our content writers and strategists understand the impact of delivering relevant, useful and quality content to match the user’s query. The content strategy we develop for each client is informed by the campaign’s unique marketing objectives, target audience, keyword research and user intent.
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Pay-Per-Click
Pay-per-click (PPC) is a form of online advertising that allows advertisers to place ads on the search engine results page and/or other places to target your audience. Search, display, social media and video ads are all important types of ads to consider to reach more leads for your firm. Have you seen Google ads for lawyers or other businesses? This is how many businesses increase their online visibility.
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Social Media Marketing
Social media marketing (SMM) is a powerful way for law firms, big and small, to connect with their audience. People interact with brands through social media platforms like Facebook, Twitter and Instagram every day. At MediaSmack, our strategists leverage this marketing channel to drive traffic to your website and build your brand’s identity.
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Conversion Rate Optimization
Conversion rate optimization, or CRO, is the process of increasing the percentage of users that take a desired action on the website. A successful CRO strategy involves website analysis, iterative testing, and creating a tailored and valuable experience in each stage of the user’s journey.
Call Tracking
Call tracking provides your organization with comprehensive reporting. Providing you with visibility into your calls and conversions, it enables your team to accurately measure the effectiveness of your digital marketing. Additionally, with the call recording feature enabled, you can also take advantage of valuable feedback to improve customer experience.
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Website Services

Design & Development
Your website’s design should focus on your audience to elevate your brand’s online presence. A well-designed website will consider important aspects such as responsive design, user experience (UX), speed optimization and website management.
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Responsive Website Design
Responsive design is an increasingly important component of any website development today. A website with a responsive design will adjust to any device - whether it be mobile, tablet or desktop - to best display its content for visitors.
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User Experience (UX)
User experience (UX), as it relates to digital marketing, encompasses all aspects of a user’s interaction with a brand online. When we provide a good user experience to our client’s site, we do more than just provide the users with the content they want.
Speed Optimization
Website speed optimization should be a focus for any digital marketing campaign. Fast page load speed amplifies visitor engagement and retention. Site speed is also one of the signals used by Google’s algorithm to rank pages.
Website Management
Website management involves continuous analysis and development of a website to ensure optimal performance. This includes updates, backups, website security and website support.

Account Management

Account Manager (AM)
At MediaSmack, your firm is designated a liaison. We know you're busy - that is why we’ve given you one person to go to for any and all of your questions. Your designated account manager manages all of the details of your account and is prompt to respond to your firm’s needs.
Strategic Planning
Strategic planning at MediaSmack is the organizational management that focuses our interdisciplinary team’s energy and resources to work toward your marketing objectives. As your strategic partner, we will set goals and collaborate with your firm to execute marketing plans.
Quality Assurance
Quality assurance at MediaSmack is about delivering quality content, design, strategy and service to our clients. This service touches several aspects of your digital marketing strategy. Our team delivers quality, which means that you make a great first impression and build authority for your services.