Social Media

Social Media Marketing

Social Media Marketing for Law Firms and Growth-Focused Businesses

Social media networking sites have transformed the way businesses and consumers engage online. If you are not already leveraging social media to its full capability, the time to start is now. Exceptional social media marketing strategies have the power to help you cultivate your target audience.

The MediaSmack internet marketing team drives organic and paid social media marketing for law firms and growth-focused businesses. We can help you understand the social media basics, its benefits and how to get started.

The Benefits of Leveraging Social Media Marketing

Boost Brand Awareness

Building brand awareness is valuable for any type of business. Brand awareness creates a foundation of trust between your business and your potential client. Ultimately the more your audience recognizes your brand, the more likely they are to think of your brand when it comes to making a purchase decision.

Social media gives businesses the unique ability to build brand recognition and awareness with their set audience. To do this, however, your social media strategy must have the right balance of engagement and action.

Target Your Unique Audience

Social media is one of the most popular online activities. Statista reports that 3.6 billion people worldwide were using social media in 2020. In 2025, that number is projected to reach 4.41 billion people. Its popularity and the built-in, detailed targeting capabilities of each platform allows digital marketing specialists to create strategies that target your unique audience.

Attract Prospective Clients

Social media is a big player for lead generation in digital marketing. This is especially true for law firms and local businesses. According to the American Bar Association, approximately 35 percent of legal professionals who responded to the survey successfully used law firm social media marketing for lead generation. The community-building opportunities it offers makes it a valuable digital marketing channel for lead generation.

Establish Authority for Your Organization

When an individual is struggling with a legal issue, he or she will look for answers online. Showcasing your expertise and authority over a particular area of law can attract potential clients. Sharing reliable and useful information will help you prove your credibility with your target audience. The same is true for other businesses.

Amplify Your SEO

According to Search Engine Journal, Google does not consider it a ranking signal, but data indicates that it can help your site rank better. While social media is not considered an SEO ranking signal, or a factor that affects organic search engine rankings, there are many ways it can help boost your SEO efforts:

  • More potential for links
  • Build your audience
  • Branded searches
  • Helps promote your business

Social Media Marketing for Law Firms and Businesses

MediaSmack is a Google Partner and an established presence among social media marketing companies. We drive social media marketing for law firms and growth-focused businesses. Our digital marketing team specializes in helping companies adopt and implement innovative social media strategies and develop long-lasting relationships with customers and prospects. While we can integrate multiple social media platforms into a single organic or paid social media marketing campaign, our strategies typically include the following platforms:

If you need a digital marketing team to help you get started, contact us today. As a national social media marketing agency for small businesses and law firms, we are able to assist clients throughout the country with their strategies.

Get Started Today. Strengthen Your Social Media and Digital Marketing Strategy

Our Austin and Frisco social media marketing teams are happy to review your current social media marketing to see if we can point you in the right direction. We offer our digital marketing services to clients nationwide, including content marketing, SEO, PPC and more. Please call one of our consultants at (888) 530-2935 or contact us online.

Contact Us Online

What We Do

Digital Marketing

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SEO (Search Engine Optimization) focuses on increasing the quality and quantity of traffic from organic search results. While paid advertising and social media can generate valuable traffic to your website, generally, a majority of online traffic is driven by organic search. We partner with our clients to manage national and local SEO campaigns.
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Local SEO
The majority of consumers use search engines to find local businesses and information. Local SEO (Search Engine Optimization) helps firms and businesses expand their local online presence for their geographic service area(s). MediaSmack implements onsite and offsite local SEO strategies to help clients achieve their digital marketing goals.
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Blog Marketing
Did you know that 70 percent of people prefer learning about a company through articles rather than ads? That is an important fact if you are a small business or law firm looking to make an impression online. It means that blogging is one of the most powerful tools you can use when it comes to internet marketing. Here at MediaSmack, we can provide you with that tool.
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Content Marketing
Content strategy plays an important role in building an effective online presence. Our content writers and strategists understand the impact of delivering relevant, useful and quality content to match the user’s query. The content strategy we develop for each client is informed by the campaign’s unique marketing objectives, target audience, keyword research and user intent.
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Pay-per-click (PPC) is a form of online advertising that allows advertisers to place ads on the search engine results page and/or other places to target your audience. Search, display, social media and video ads are all important types of ads to consider to reach more leads for your firm. Have you seen Google ads for lawyers or other businesses? This is how many businesses increase their online visibility.
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Google Local Services Ads
Google Local Services Ads (LSAs) is an ad offering from Google that allows advertisers to place ads at the very top of the search engine results page. Unlike traditional pay-per-click (PPC) campaigns, with LSAs, you pay per lead. If a lead is not valid or a good match for your business, we can dispute it to get your money back. Incorporate it into your digital marketing strategy today.
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Social Media Marketing
Social media marketing (SMM) is a powerful way for law firms, big and small, to connect with their audience. People interact with brands through social media platforms like Facebook, Twitter and Instagram every day. At MediaSmack, our strategists leverage this marketing channel to drive traffic to your website and build your brand’s identity.
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Video Advertising
Video advertising allows law firms and businesses to connect with a broad audience, speak as an authority and build trust with potential clients. MediaSmack helps firms plan, produce, edit and optimize videos for a variety of platforms, including onsite, Facebook, YouTube and Google Display Ads.
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Conversion Rate Optimization
Conversion rate optimization, or CRO, is the process of increasing the percentage of users that take a desired action on the website. A successful CRO strategy involves website analysis, iterative testing, and creating a tailored and valuable experience in each stage of the user’s journey.
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Call Tracking
Call tracking provides your organization with comprehensive reporting. Providing you with visibility into your calls and conversions, it enables your team to accurately measure the effectiveness of your digital marketing. Additionally, with the call recording feature enabled, you can also take advantage of valuable feedback to improve customer experience.

Website Services

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Design & Development
Your website’s design should focus on your audience to elevate your brand’s online presence. A well-designed website will consider important aspects such as responsive design, user experience (UX), speed optimization and website management.
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Responsive Website Design
Responsive design is an increasingly important component of any website development today. A website with a responsive design will adjust to any device - whether it be mobile, tablet or desktop - to best display its content for visitors.
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User Experience (UX)
User experience (UX), as it relates to digital marketing, encompasses all aspects of a user’s interaction with a brand online. When we provide a good user experience to our client’s site, we do more than just provide the users with the content they want.
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Speed Optimization
Website speed optimization should be a focus for any digital marketing campaign. Fast page load speed amplifies visitor engagement and retention. Site speed is also one of the signals used by Google’s algorithm to rank pages.
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Website Management
Website management involves continuous analysis and development of a website to ensure optimal performance. This includes updates, backups, website security and website support.

Account Management

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Account Manager (AM)
At MediaSmack, your firm is designated a liaison. We know you're busy - that is why we’ve given you one person to go to for any and all of your questions. Your designated account manager manages all of the details of your account and is prompt to respond to your firm’s needs.
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Strategic Planning
Strategic planning at MediaSmack is the organizational management that focuses our interdisciplinary team’s energy and resources to work toward your marketing objectives. As your strategic partner, we will set goals and collaborate with your firm to execute marketing plans.
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Quality Assurance
Quality assurance at MediaSmack is about delivering quality content, design, strategy and service to our clients. This service touches several aspects of your digital marketing strategy. Our team delivers quality, which means that you make a great first impression and build authority for your services.