Social Media Marketing
Social Media Marketing for Law Firms and Growth-Focused Businesses
Social media networking sites have transformed the way businesses and consumers engage online. If you are not already leveraging social media to its full capability, the time to start is now. Exceptional social media marketing strategies have the power to help you cultivate your target audience.
The MediaSmack internet marketing team drives organic and paid social media marketing for law firms and growth-focused businesses. We can help you understand the social media basics, its benefits and how to get started.
The Benefits of Leveraging Social Media Marketing
Boost Brand Awareness
Building brand awareness is valuable for any type of business. Brand awareness creates a foundation of trust between your business and your potential client. Ultimately the more your audience recognizes your brand, the more likely they are to think of your brand when it comes to making a purchase decision.
Social media gives businesses the unique ability to build brand recognition and awareness with their set audience. To do this, however, your social media strategy must have the right balance of engagement and action.
Target Your Unique Audience
Social media is one of the most popular online activities. Statista reports that 3.6 billion people worldwide were using social media in 2020. In 2025, that number is projected to reach 4.41 billion people. Its popularity and the built-in, detailed targeting capabilities of each platform allows digital marketing specialists to create strategies that target your unique audience.
Attract Prospective Clients
Social media is a big player for lead generation in digital marketing. This is especially true for law firms and local businesses. According to the American Bar Association, approximately 35 percent of legal professionals who responded to the survey successfully used law firm social media marketing for lead generation. The community-building opportunities it offers makes it a valuable digital marketing channel for lead generation.
Establish Authority for Your Organization
When an individual is struggling with a legal issue, he or she will look for answers online. Showcasing your expertise and authority over a particular area of law can attract potential clients. Sharing reliable and useful information will help you prove your credibility with your target audience. The same is true for other businesses.
Amplify Your SEO
According to Search Engine Journal, Google does not consider it a ranking signal, but data indicates that it can help your site rank better. While social media is not considered an SEO ranking signal, or a factor that affects organic search engine rankings, there are many ways it can help boost your SEO efforts:
- More potential for links
- Build your audience
- Branded searches
- Helps promote your business
Social Media Marketing for Law Firms and Businesses
MediaSmack is a Google Partner and an established presence among social media marketing companies. We drive social media marketing for law firms and growth-focused businesses. Our digital marketing team specializes in helping companies adopt and implement innovative social media strategies and develop long-lasting relationships with customers and prospects. While we can integrate multiple social media platforms into a single organic or paid social media marketing campaign, our strategies typically include the following platforms:
If you need a digital marketing team to help you get started, contact us today. As a national social media marketing agency for small businesses and law firms, we are able to assist clients throughout the country with their strategies.
Get Started Today. Strengthen Your Social Media and Digital Marketing Strategy
Our Austin and Frisco social media marketing teams are happy to review your current social media marketing to see if we can point you in the right direction. We offer our digital marketing services to clients nationwide, including content marketing, SEO, PPC and more. Please call one of our consultants at (888) 530-2935 or contact us online.