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Videos for Lawyers and Small Businesses

How Video Marketing by MediaSmack Gives You the Advantage

If you are looking to build an effective marketing campaign for your law firm or business, video ads should be one of your first considerations. Around 85 percent of businesses used video as a marketing tool in 2020. If you are not creating video content for your business, you are already behind the curve. But how can you create meaningful videos for lawyers, law firms and small businesses? The digital marketing experts at MediaSmack have the know-how you need.

Our award-winning digital marketing and SEO services help businesses stand out. We love delivering effective SEO services to help build our clients’ businesses. Video ads are an important key to this process.

What Are the Benefits of Video Advertising?

When it comes to spreading the word about your business, few tools are better than video. The combination of visuals and audio leaves a strong impression with potential clients. In 2018, some 85 percent of internet users in the U.S. watched videos online. That means any video ads you release has the potential to reach a massive audience. Other advantages to producing video advertisements includes:

  • Expertise – The right video allows you to speak as an authority. That means videos for lawyers boost their credibility as an expert on law. Informative videos about your products also help establish your authority. Even featuring a celebrity spokesperson can help.
  • Trust – Associating a face and voice to your brand helps people bond with it. This trust can translate into committed clients and customers that have confidence in your service.
  • Time – If there is a variety of content on your site, it is less likely a potential client will click away. Video on your website helps persuade visitors to stay a while and become more familiar with your brand.
  • SEO – As one of the most important mediums on the internet, video is having a greater impact on search engine optimization (SEO). Relevant videos featuring the right keywords can boost rankings.
  • Multiple Platforms – Online videos are everywhere. YouTube, Facebook, Twitter, Vimeo and Instagram are just a few of the outlets you can use. With the right video advertising strategy, the effectiveness of your videos will continue to grow.

How Will We Produce Your Video Ads?

When it comes to producing your videos, MediaSmack offers a wide array of options.

  • Our digital marketing firm helps law firms and businesses plan the type of video they want to produce. This helps you create videos that are built to be effective.
  • We write scripts and consult with you, so your video always says what you want it to say.
  • We hire professional photographers and videographers. This ensures the quality of your video so you are always putting your best foot forward.
  • We edit your videos to maximize the effectiveness of every element used to produce it.
  • We optimize and post your video. This allows us to strategically place your video ad so it reaches the correct audience.

How Does MediaSmack’s SEO Video Marketing Stand Out?

The award-winning team at MediaSmack has years of experience making law firms and small businesses stand out. We understand that producing a high-quality video in today’s market is not enough. So, how do we make videos for lawyers and businesses that draw in potential clients?

Our SEO strategist use a multi-level approach. We take your video content and look at where it best fits. Should your informative video just go to your website, or would it better serve you on Facebook? We take a look at the hard data and post your video where it needs to go.

As Google Partners, we are also qualified to help you with Google Display Ads as well as YouTube Ads. We can take your existing content and mold it into what you need or help you create new video for your YouTube Ad needs. This includes input for skippable, non-skippable, and bumper video ads.

Choose Our Digital Marketing Company for Small Businesses and Law Firms

With MediaSmack, you get more than video marketing for lawyers. Our team can help you optimize your website and maximize the effectiveness of your pay-per-click campaign. We understand how social media works and can help you build a loyal following. When it is time to take your digital marketing to the next level, contact us at (888) 530-2935.

What We Do

Digital Marketing

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SEO
SEO (Search Engine Optimization) focuses on increasing the quality and quantity of traffic from organic search results. While paid advertising and social media can generate valuable traffic to your website, generally, a majority of online traffic is driven by organic search. We partner with our clients to manage national and local SEO campaigns.
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Local SEO
The majority of consumers use search engines to find local businesses and information. Local SEO (Search Engine Optimization) helps firms and businesses expand their local online presence for their geographic service area(s). MediaSmack implements onsite and offsite local SEO strategies to help clients achieve their digital marketing goals.
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Blog Marketing
Did you know that 70 percent of people prefer learning about a company through articles rather than ads? That is an important fact if you are a small business or law firm looking to make an impression online. It means that blogging is one of the most powerful tools you can use when it comes to internet marketing. Here at MediaSmack, we can provide you with that tool.
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Content Marketing
Content strategy plays an important role in building an effective online presence. Our content writers and strategists understand the impact of delivering relevant, useful and quality content to match the user’s query. The content strategy we develop for each client is informed by the campaign’s unique marketing objectives, target audience, keyword research and user intent.
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Pay-Per-Click
Pay-per-click (PPC) is a form of online advertising that allows advertisers to place ads on the search engine results page and/or other places to target your audience. Search, display, social media and video ads are all important types of ads to consider to reach more leads for your firm. Have you seen Google ads for lawyers or other businesses? This is how many businesses increase their online visibility.
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Google Local Services Ads
Google Local Services Ads (LSAs) is an ad offering from Google that allows advertisers to place ads at the very top of the search engine results page. Unlike traditional pay-per-click (PPC) campaigns, with LSAs, you pay per lead. If a lead is not valid or a good match for your business, we can dispute it to get your money back. Incorporate it into your digital marketing strategy today.
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Social Media Marketing
Social media marketing (SMM) is a powerful way for law firms, big and small, to connect with their audience. People interact with brands through social media platforms like Facebook, Twitter and Instagram every day. At MediaSmack, our strategists leverage this marketing channel to drive traffic to your website and build your brand’s identity.
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Video Advertising
Video advertising allows law firms and businesses to connect with a broad audience, speak as an authority and build trust with potential clients. MediaSmack helps firms plan, produce, edit and optimize videos for a variety of platforms, including onsite, Facebook, YouTube and Google Display Ads.
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Conversion Rate Optimization
Conversion rate optimization, or CRO, is the process of increasing the percentage of users that take a desired action on the website. A successful CRO strategy involves website analysis, iterative testing, and creating a tailored and valuable experience in each stage of the user’s journey.
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Call Tracking
Call tracking provides your organization with comprehensive reporting. Providing you with visibility into your calls and conversions, it enables your team to accurately measure the effectiveness of your digital marketing. Additionally, with the call recording feature enabled, you can also take advantage of valuable feedback to improve customer experience.
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Website Services

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Design & Development
Your website’s design should focus on your audience to elevate your brand’s online presence. A well-designed website will consider important aspects such as responsive design, user experience (UX), speed optimization and website management.
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Responsive Website Design
Responsive design is an increasingly important component of any website development today. A website with a responsive design will adjust to any device - whether it be mobile, tablet or desktop - to best display its content for visitors.
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User Experience (UX)
User experience (UX), as it relates to digital marketing, encompasses all aspects of a user’s interaction with a brand online. When we provide a good user experience to our client’s site, we do more than just provide the users with the content they want.
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Speed Optimization
Website speed optimization should be a focus for any digital marketing campaign. Fast page load speed amplifies visitor engagement and retention. Site speed is also one of the signals used by Google’s algorithm to rank pages.
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Website Management
Website management involves continuous analysis and development of a website to ensure optimal performance. This includes updates, backups, website security and website support.

Account Management

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Account Manager (AM)
At MediaSmack, your firm is designated a liaison. We know you're busy - that is why we’ve given you one person to go to for any and all of your questions. Your designated account manager manages all of the details of your account and is prompt to respond to your firm’s needs.
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Strategic Planning
Strategic planning at MediaSmack is the organizational management that focuses our interdisciplinary team’s energy and resources to work toward your marketing objectives. As your strategic partner, we will set goals and collaborate with your firm to execute marketing plans.
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Quality Assurance
Quality assurance at MediaSmack is about delivering quality content, design, strategy and service to our clients. This service touches several aspects of your digital marketing strategy. Our team delivers quality, which means that you make a great first impression and build authority for your services.