Videos for Lawyers and Small Businesses
How Video Marketing by MediaSmack Gives You the Advantage
If you are looking to build an effective marketing campaign for your law firm or business, video ads should be one of your first considerations. Around 85 percent of businesses used video as a marketing tool in 2020. If you are not creating video content for your business, you are already behind the curve. But how can you create meaningful videos for lawyers, law firms and small businesses? The digital marketing experts at MediaSmack have the know-how you need.
Our award-winning digital marketing and SEO services help businesses stand out. We love delivering effective SEO services to help build our clients’ businesses. Video ads are an important key to this process.
What Are the Benefits of Video Advertising?
When it comes to spreading the word about your business, few tools are better than video. The combination of visuals and audio leaves a strong impression with potential clients. In 2018, some 85 percent of internet users in the U.S. watched videos online. That means any video ads you release has the potential to reach a massive audience. Other advantages to producing video advertisements includes:
- Expertise – The right video allows you to speak as an authority. That means videos for lawyers boost their credibility as an expert on law. Informative videos about your products also help establish your authority. Even featuring a celebrity spokesperson can help.
- Trust – Associating a face and voice to your brand helps people bond with it. This trust can translate into committed clients and customers that have confidence in your service.
- Time – If there is a variety of content on your site, it is less likely a potential client will click away. Video on your website helps persuade visitors to stay a while and become more familiar with your brand.
- SEO – As one of the most important mediums on the internet, video is having a greater impact on search engine optimization (SEO). Relevant videos featuring the right keywords can boost rankings.
- Multiple Platforms – Online videos are everywhere. YouTube, Facebook, Twitter, Vimeo and Instagram are just a few of the outlets you can use. With the right video advertising strategy, the effectiveness of your videos will continue to grow.
How Will We Produce Your Video Ads?
When it comes to producing your videos, MediaSmack offers a wide array of options.
- Our digital marketing firm helps law firms and businesses plan the type of video they want to produce. This helps you create videos that are built to be effective.
- We write scripts and consult with you, so your video always says what you want it to say.
- We hire professional photographers and videographers. This ensures the quality of your video so you are always putting your best foot forward.
- We edit your videos to maximize the effectiveness of every element used to produce it.
- We optimize and post your video. This allows us to strategically place your video ad so it reaches the correct audience.
How Does MediaSmack’s SEO Video Marketing Stand Out?
The award-winning team at MediaSmack has years of experience making law firms and small businesses stand out. We understand that producing a high-quality video in today’s market is not enough. So, how do we make videos for lawyers and businesses that draw in potential clients?
Our SEO strategist use a multi-level approach. We take your video content and look at where it best fits. Should your informative video just go to your website, or would it better serve you on Facebook? We take a look at the hard data and post your video where it needs to go.
As Google Partners, we are also qualified to help you with Google Display Ads as well as YouTube Ads. We can take your existing content and mold it into what you need or help you create new video for your YouTube Ad needs. This includes input for skippable, non-skippable, and bumper video ads.
Choose Our Digital Marketing Company for Small Businesses and Law Firms
With MediaSmack, you get more than video marketing for lawyers. Our team can help you optimize your website and maximize the effectiveness of your pay-per-click campaign. We understand how social media works and can help you build a loyal following. When it is time to take your digital marketing to the next level, contact us at (888) 530-2935.