Carlie Fitzpatrick

Senior SEO Strategist

My name is Carlie Fitzpatrick and I’m a Senior SEO Strategist at MediaSmack. My day-to-day work includes researching, developing and implementing tailored SEO strategies to increase our clients’ organic online presence and help them meet their marketing goals. I work with law firms and growth-focused businesses across the United States.

Digital marketing for law firms and businesses is ever-evolving. Google regularly updates its algorithm, SEO best practices change and what works today may not work tomorrow. Working in the digital marketing industry allows me to be creative and analytical – and always on my toes!

Background and Interests

I graduated from the University of Arkansas, where I double-majored in economics and English, creative writing. I joined the MediaSmack team as a blog writer in 2018 and was promoted to an SEO Strategist position the same year. Since then, I have worked my way up to my current position as Senior SEO Strategist.

I’m a Midwest transplant from Missouri and I relocated to Austin, TX in 2018. My favorite things about Austin include easy access to delicious Indian food (shout out to Asiana Indian Cuisine), living near the Ann and Roy Butler Hike-and-Bike Trail and the outdoor lifestyle, when it is not 100 degrees. In my free time, I enjoy spending time with my rescue cat Morti, traveling with my partner or planning our next trip.

Specialties and Expertise


  • Google Analytics Individual Certification
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads Video Certification
  • Google Ads Measurement Certification
  • Google My Business
  • Waze Ads Fundamentals