Zach Thompson

Co-founder, CEO and Digital Marketing Expert

My name is Zach Thompson, and I am the co-founder and CEO of MediaSmack. I oversee the strategic vision and growth of MediaSmack, our clients and staff. I take a hands-on approach in leading the company, and I like to be involved with client strategy, data analysis and solving complex and technical SEO issues. I’m focused on value propositions and helping law firms and businesses grow online and develop a competitive marketing advantage.

Why MediaSmack?

For 15 years, I have been developing my expertise in digital marketing and brand development. through my experience at multiple Fortune 500 companies. And before co-founding MediaSmack, I worked at LexisNexis Martindale-Hubbell.

Working in legal marketing sales, I was interacting with clients on a daily basis. This allowed me to see and analyze problems within the business firsthand. I wanted to feel good about the services I was selling, but I didn’t. I was tired of showing up for sales calls to find out that work had not been completed. I would sit and build backlinks for my clients during these calls.

I co-founded MediaSmack in 2013 because I knew that we could provide personalized digital marketing services to our clients and feel good about it. Our intention is to truly earn our clients’ business every day. Since then, we have become an award-winning, multimillion dollar company.

Specialties and Expertise

With the assistance of my amazing team, I am proud to be an industry leader. Every day, we work to gain the respect and admiration of colleagues and clients through the results we produce.

I am a recognized expert in:

Search engine optimization (SEO)
Local SEO
Pay-per-click advertising (PPC)
Blog marketing and social media outreach
Law firm website design
Video optimization
Online competitive statistics and market research
Demographic targeting
Internet marketing best practices
Consumer search intelligence
Sales
Consulting
New business development
Business coaching

My Interests

Outside of work, I spend time with my wife and three kids and give back to my local community in TX. Coaching and mentoring children is so important, so I spend a lot of my free time working with kids. I coach football, basketball and track for both my sons and daughter’s teams. I am a member of the local school board and a board member for a youth sports organization. I also enjoy fishing with my sons and daughter, playing golf and boating. Oh, and go Raiders!

Recent Speaking Events and Presentations

I regularly speak at conferences and events. The goal of these speaking events is to provide insight into how to be more successful in your business and personal life. A few topics that I regularly address include:

Business and personal goal development
Mentoring and coaching
Online marketing strategies
How social media can help generate more clients
How clients search for attorneys

Some of my recent presentations include:

Guest Speaker: How to grow your business as an Entrepreneur, Texas
Keynote Speaker: Texas Bar Leaders
Keynote Speaker: New England Lawyer Association
Speaker: San Francisco County Bar Association
Speaker: Sacramento County Bar Association
Speaker: Webinar How to maneuver Social media for Law Firms, PILMMA
Speaker: Stanislaus County Bar Association
Speaker: Social Media Revolution, Seattle
Speaker: Social Media Revolution, Portland
Speaker: Social Media Revolution, Sacramento
Speaker: How to run your law firm like a Business, Sacramento County Bar Association
Speaker: How to run your law firm like a Business, Fresno County Bar Association
Speaker: Social Media Revolution, Napa County Bar Association
Speaker: Legal Marketing and how Google affects it, San Mateo County Bar Association
Speaker: Legal Marketing and how Google affects it, San Jose
Speaker: Google Event, San Francisco
Speaker: “The Giants Won the World Series Again! How Much Uncertainty Can We Tolerate?
Planning From the Precipice,” Silicon Valley Bar Association
Speaker: Legal Marketing and how Google affects it, Sacramento
Speaker: Legal Marketing and how Google affects it, Fresno
Speaker: How to run your law firm like a business, San Jose
Speaker: Social Media Revolution, Oakland County Bar Association
Speaker: How to run your law firm like a business, Contra Costa County Bar Association
Speaker: Legal Marketing and how Google affects it, Oakland