Six Tips for Improving Local SEO for Your Business
Our SEO Agency in Frisco, TX Explains the Most Effective Tips
Search engine optimization (SEO) is essential for any business that markets itself online. Most businesses would have a very difficult time finding new customers or clients without maintaining an online presence. Local SEO is the practice of optimizing your online presence for specific cities, towns or areas. Without optimizing for local SEO, you are likely losing business because you are missing out on local searches and voice searches. There are right and wrong ways to do local SEO. In this blog, our SEO agency in Frisco, TX explains the most effective strategies for improving local SEO.
Never Neglect Your Business Listings
Google pulls a lot of data from business listings and social media profiles. You want to make sure that your business is on Google My Business, Facebook, Yelp and Bing Places.
Services like Amazon’s Alexa pull information from Yelp. If you do not have a filled out Yelp profile, then chances are you are missing out on new business opportunities from Amazon voice searches. If you do not have a Bing Places profile, then you are missing out on voice searches from Microsoft users. You should also try to claim your Apple Maps business listings to capitalize on voice searches from Apple users.
In addition to voice searches, you increase the chances of having your business’s Google My Business or Bing Places profile displayed for certain keywords. People would be able to see information about your business, such as the hours, location and website. By claiming and completing your business profiles, you are making it easier for new clients to find and interact with your business.
Optimize for Google My Business
Google My Business is your most important business listing. Most searches go through Google. Your Google My Business profile should have your hours, services, special hours, service areas, a description, photos, a logo and regular posts. These strategies will help strengthen the effectiveness of your Google My Business profile. You may find that your business shows up for favorable search terms more often than your competitors.
Focus On Maintaining or Improving Reviews
Your business should make positive reviews a priority. Having a high aggregate review score on your Bing, Yelp and Google My Business profiles makes people more likely to contact you for services. In addition, a large number of positive reviews can be a helpful ranking factor that allows you to leapfrog over your competitors.
There are a couple of ways you can improve your reviews. You should also make it a point to address bad reviews. Bad reviews can hurt your ability to rank locally and may affect your ability to bring in new business.
Ensure NAP Consistency
NAP stands for “name, address and phone number.” Make sure that your business listings have the correct business name, phone number and address. Not only could you confuse potential clients and customers with the wrong information, it could also hurt your ability to rank locally. This is especially true if a mistake with your address lists you in the wrong city.
You should perform regular audits of your business listings, especially if you recently moved locations or added a new location. Additionally, you should add your business’s name, address and phone number to other high-quality listings.
Use Location Pages On Your Site
Location pages can help you rank locally if you have more than one area where you provide business. If you have offices in multiple locations, try to include a page for each location on your site. Location pages can help you rank for geo-specific keywords in certain areas. Be sure to optimize each page for its respective area.
In addition to creating location pages, you could also create local blog content. For example, you could write about topics that would be relevant to people in specific locations. This strategy could be another avenue for bringing up your local keyword rankings and increasing business.
Follow SEO Best Practices
Continue to follow SEO best practices. Produce and publish high-quality content on your site. Ensure your site has no serious user experience issues. Make sure to include internal and high-quality external links on your site. You should also seek to obtain mentions in your area by participating in the community. These are only a few examples of how you could boost SEO.