If you aren’t marketing your business through social media, you are leaving tons of money on the table. Even though social media has been around since 2003, the social media revolution became business friendly in 2007. It became one of the most powerful mediums to reaching and interacting with your audience.
It is so powerful, that they reach 1 out of ever 5 humans on the planet! Facebook alone has 1.49 billion monthly active users according to the article “20 Essential Facebook Facts and Statistics for Advertisers.” According to Neil Patel, the social media revolution has allowed businesses to create “content that is tailored to the context of each individual social media platform, in order to drive user engagement and sharing.”
This means that when you create content that works well on each individual platform, you gain more traffic. And more traffic means more sales. The content, however, has to be engaging. In the marketing world, it’s called ”infotainment” where your content answers a need the audience has and gives information on it while also providing it in an entertaining and engaging way.
Social media revolution of digital marketing and in order to reach your wide target audience as quickly as possible, your business must have an active social media presence.
By doing so, you build brand loyalty. Texas Tech University recently published a report that found brands with active social media marketing strategies have more loyal customers. When you are interacting with your audience on social media, listening to their needs and responding to them, the business feels more like a relationship rather than simply a monetary exchange.
Social media also allows businesses to respond to customers at lightning speed. By incorporating social media content, it becomes easy to track customer feedback or responses. This allows the business to respond to the audience, addressing concerns, and help to keep them engaged so they always come back for more.
Social media marketing can also help your business gain more clients. Clients that didn’t even know you existed will be able to find you and purchase from you. These are just a few ways social media has revolutionized digital marketing. If you don’t have a strong social media presence, you are missing out on a huge portion of your audience.
For more information on the social media revolution, contact the social media marketing experts at MediaSmack for a free review of your current digital marketing plan.