SEO Search Engine Optimization Legal Marketing Website Design

Tag Archives: SEO

What Is a Backlink?

Learn more about how to develop an effective SEO strategy on our site.

Backlinks are an essential part of creating an effective SEO strategy for your business. These are links on third-party sites that link back to your site. Backlinks are also one of several ways we achieve results for our clients. How Are Backlinks Beneficial for My Law Firm’s Website? Backlinks will only help your website if…. Read More

Why Your Company Website Should Be Responsive

Responsive design and web devices

According to a 2019 study by Broadband Search, the number of mobile users surfing websites tripled in the last five years. With considerably more than half of all users reaching websites through a mobile device, it is crucial that websites accommodate—or be responsive to—these users. After all, you only have ten seconds to make a…. Read More

Schema Markup Can Help Your SEO

Photo of schema markup

What is Schema? According to psychologists, our collective and preconceived ideas are our schema. In other words, our beliefs, thoughts, and attitudes make up of our schema. And our schema drives our behaviors. Our schemas produce automatic thoughts. These thoughts are rarely altered or changed. As an example, your thoughts, attitudes, and beliefs are what…. Read More

The Benefits of Call Tracking

The Benefits of Call Tracking

Call tracking is the process of determining how callers find your business. Call tracking data can help determine how successful a particular advertising campaign is. It is also used to optimize future advertising initiatives. How Long Has Call Tracking Been Around? Although used in a much different form, call tracking has existed almost since the…. Read More

How Do We Find Trending Keywords for Our Clients?

Conducting Effective Keyword Research Strategies

Keyword research is one of the most important parts of developing an effective SEO strategy. By selecting and utilizing the correct keywords, we help improve search rankings and organic traffic for our clients. However, as anyone in the digital marketing business will tell you, there are numerous ways to conduct keyword research. Conducting Effective Keyword…. Read More

Our Attendance at the Digital Summit in Austin

Photo of the Digital Summit in Austin

Our team was fortunate enough to attend the Digital Summit held in Austin on the first week in June. The Digital Summit is a two-day event where attendees can learn about the best practices, latest trends and strategies from experts in the digital marketing space. We had the option of choosing between 45 digital marketing sessions, giving us…. Read More

MediaSmack Selected for the 2018 Best of Sacramento Award

Photo of the Best of Sacramento 2018 Award

MediaSmack, an SEO company with offices in Austin and Sacramento, was selected to receive a 2018 Best Sacramento Award in the category of Internet Marketing Service. Each year, the Sacramento Award Program selects local companies who have demonstrated innovative and exceptional marketing techniques to achieve success. The Sacramento Award Program was created to provide recognition…. Read More

Marketing 101 for New Lawyers

Setting up a new practice? Here’s everything you will need to consider to get your first clients through the door. MediaSmack CEO Zach Thompson appeared at the Texas Bar Leaders Conference in Austin last Friday, where he led a breakout session on the basics of SEO called: Why Google Doesn’t Trust You. Attendees received an…. Read More