Responsive Website Design - Why Your Business Needs It

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Why Your Company Website Should Be Responsive

Responsive design and web devices

According to a 2019 study by Broadband Search, the number of mobile users surfing websites tripled in the last five years. With considerably more than half of all users reaching websites through a mobile device, it is crucial that websites accommodate—or be responsive to—these users. After all, you only have ten seconds to make a good impression. If your website is not responsive, you risk losing that user as a potential customer – for good.

What Is a Responsive Website?

A responsive website is one that changes and adapts to whatever device is being used. To do this, the design and development of a website must accommodate various screen sizes, platforms, and orientations. This means that a responsive website will have a well-thought-out mix of flexible grids, layouts, and images. When a user switches from a laptop to an iPad, the website should automatically accommodate this change.

While the programming and coding that goes into making a responsive website design may be confusing, a website design company should absolutely know how to implement it. Your end goal for a responsive site is to make the user experience better, which should then result in turning potential customers into actual customers.

What Are the Benefits of Responsive Websites?

There are many benefits to implementing responsive design on your website. These include:

  • Improved search engine rankings. Did you know that Google prefers websites that are mobile-friendly? Implementing responsive design is what makes websites mobile-friendly. That means responsive websites naturally rank higher on Google.
  • Higher conversion rates. The more responsive your website is, the higher your conversion rates should also be. A responsive website makes it easier for potential clients to navigate through your site and learn about your services. This also makes it easier for them to contact you and hire your services.
  • Higher customer satisfaction. When websites fail to incorporate responsive design, the site may appear awkward. Users may find it difficult to read the text or click the links they need. This can lead to frustrated users leaving the site. When your website is responsive, it is easier to use. This ease of use translates into happier, more confident visitors who are ready to use your services.
  • Increased return traffic. Clients on the go want to easily view a site to get the information they need. If your website is mobile-friendly and responsive, it encourages visitors to return to your site as a source of information and services they can easily access. This will ensure longer site visits as well as increased traffic by return visitors.

 How Easy is it to Convert Your Website to a Responsive Design?

That really depends on the complexity and specific features of your site. Fortunately, at this point, we’re not reinventing the wheel and most programmers know what features to use when designing the site from the getgo. These programmers are already thinking of responsive website design when they first create your concepts. Do keep in mind that things like Flash may not be usable; however, we recommend against flash anyway because it can negatively affect your SEO.

Why Should I Choose MediaSmack for My Responsive Website Design?

At MediaSmack, we develop solutions for your online marketing needs. We know that your website is a primary point of contact between you and your clients. That’s why we work hard to identify your needs and help you reach the customers you want. This is why so many of our clients praise our quality service and proven success rates. To learn more about what we can do for your firm, fill out our online contact form or call us at (888) 530-2935.